iWorld
Public App adds a personalised touch to festive wishing this Diwali
Mumbai: Public App recently concluded its vibrant Diwali campaign, spreading joy and creativity among users across the nation. The interactive campaign, designed to celebrate the Festival of Lights, allowed users to design their rangolis and send personalized cards adorned with either their names or the receiver’s name, adding a special touch to the festive greetings.
In this interactive initiative, Public App incorporated a multilingual approach, making the campaign accessible and inclusive to users from diverse linguistic backgrounds across India. The aim for the Diwali campaign was engaging users in a celebration of creativity, cultural and lingual diversity. Participants were invited to showcase their artistic choices by choosing from different rangolis designs and colour combinations directly within the app. The interactive campaign, designed to celebrate the Festival of Lights, allowed users to design their rangolis and send personalized cards in their own languages adorned with either their names or the receiver’s name, adding a special touch to the festive greetings.
Public App vice president marketing Anya Luthra said, “Personalisation was at the heart of our Diwali campaign. Allowing users to not only design their rangolis but also send personalised cards with a name of choice added a special touch to the festivities. It was heartening to see our users embrace these features and create unique, memorable moments with their loved ones. Furthermore, the inclusion of multiple Indian languages in the campaign aimed to make the celebration even more accessible, ensuring that users across the nation could participate in a language that resonates with them, truly reflecting the cultural diversity of our incredible country.”
Public App continues to be a front-runner in connecting communities and celebrating cultural diversity through innovative campaigns and features. The Diwali campaign stands as a testament to the platform’s dedication to creating memorable and meaningful experiences for its users.
iWorld
Meta plans 8,000 layoffs in new AI-led restructuring wave
First phase from May 20 may cut 10 per cent workforce amid AI pivot.
MUMBAI: At Meta, the future may be artificial but the cuts are very real. The social media giant is reportedly preparing a fresh round of layoffs, with an initial wave expected to impact around 8,000 employees as it doubles down on its artificial intelligence ambitions. According to a Reuters report, the first phase of job cuts is slated to begin on May 20, targeting roughly 10 per cent of Meta’s global workforce. With nearly 79,000 employees on its rolls as of December 31, the move marks one of the company’s most significant workforce reductions in recent years.
And this may only be the beginning. Sources indicate that additional layoffs are being planned for the second half of the year, although the scale and timing remain fluid, likely to be shaped by how Meta’s AI capabilities evolve in the coming months. Earlier reports had suggested that total cuts in 2026 could reach 20 per cent or more of its workforce.
The restructuring comes as chief executive Mark Zuckerberg continues to steer the company towards an AI-first operating model, committing hundreds of billions of dollars to the transition. Internally, this shift is already visible: teams within Reality Labs have been reorganised, engineers have been moved into a newly formed Applied AI unit, and a Meta Small Business division has been created to align with broader structural changes.
The trend is hardly isolated. Across the tech sector, companies are trimming headcount while investing aggressively in automation. Amazon, for instance, has reportedly cut around 30,000 corporate roles nearly 10 per cent of its white-collar workforce citing efficiency gains driven by AI. Data from Layoffs.fyi shows over 73,000 tech employees have already lost jobs this year, compared with 153,000 in all of 2024.
For Meta, the move echoes its earlier “year of efficiency” in 2022–23, when about 21,000 roles were eliminated amid slowing growth and market pressures. This time, however, the backdrop is different. The company is financially stronger, generating over $200 billion in revenue and $60 billion in profit last year, with shares up 3.68 per cent year-to-date though still below last summer’s peak.
That contrast underlines the shift underway. These layoffs are less about survival and more about reinvention. As Meta restructures itself around AI from autonomous coding agents to advanced machine learning systems, the question is no longer whether the company will change, but how many roles will be left unchanged when it does.
