Ad agencies
PromotEdge collaborates with Veedol brand owner, Tide Water Oil Co. (India) Ltd
Mumbai: PromotEdge, one of India’s leading integrated marketing and digital advertising agencies, is pleased to announce its collaboration with Tide Water Oil Co. (India) Ltd. the owner of brand Veedol, one of India’s leading lubricant brands. This collaboration will see PromotEdge helming an extensive suite of digital marketing initiatives for Veedol.
This digital marketing mandate includes creating a strategic narrative, charting a roadmap, and managing content.
“Our team is exceptionally enthusiastic about working with a brand as esteemed as Veedol,” said PromotEdge founder & CEO Saurav Agarwal. “We are confident that our unique EDGE-based approach and our deep understanding of the challenges of the automotive, industrial and infrastructural sector will allow us to provide innovative solutions and measurable results for Veedol.”
Tide Water Oil Co. (India) Ltd MD Arijit Basu commented, “This partnership with PromotEdge is a part of our strategy to augment Veedol’s digital presence and amplify brand visibility. We are confident that PromotEdge will be able to deliver innovative solutions.”
MUMBAI: When your cakes are iconic, your rusks have cult status, and your croissants are quietly doing their flaky thing across Indian breakfast tables, you don’t just hire any agency. You bring in the big knives. Britannia Industries has just appointed Tilt Brand Solutions as its agency on record for its baked goodies – we’re talking Cakes, Rusk, Bread, and Croissant. And no, it’s not half-baked.
The Mumbai-based creative hotshop will now whip up the brand and communication strategy for Britannia’s adjacency portfolio. That means not just making ads, but kneading brand love into every bite. The agency has been handed the apron to serve up memorable campaigns, engaging content, and maybe a few eyebrow-raising moments on your feed.
“For Britannia’s adjacency portfolio, it was imperative that we got on board a partner who would be able to bring a perfect amalgamation of creative strength and business acumen to the table. The balanced approach of Tilt Brand Solutions and their category & consumer understanding delivered on the brief. We look forward to this partnership to create a significant impact for these businesses,” said Britannia marketing – general manager Shekhar Agarwal.
Tilt Brand Solutions, which has been flexing its creative muscles in the Indian adland, now gets to work its dough across formats, platforms and consumer cohorts. Expect punchy campaigns that turn bakery basics into branding blockbusters.
“We are thrilled to partner with Britannia on this exciting journey. With our shared commitment to innovation and creativity, we are confident of creating impactful and memorable work that resonates with audiences, while also driving growth and leadership in the category,” said Tilt Brand Solutions CBO Hari Krishnan.
