GECs
PromaxBDA India is slated to take place on 11 and 12 May
MUMBAI: PromaxBDA, has announced the 13th edition of annual conference PromaxBDA India 2016. Amongst the speakers for the conference are Lee Hunt LLC founder of Lee Hunt and former HBO EVP of marketing creative Chris Spenser. PromaxBDA India 2016 is slated to take place on 11 and 12 May 2016 at the Indian School of Design and Innovation and The Westin, Mumbai. PromaxBDA is encouraging marketing professionals to send in their best work, which will stand a chance of being recognized at the PromaxBDA awards. 11 March is the last date for submission of entries for the PromaxBDA awards.
PromaxBDA India 2016 will stick to last year’s format, beginning with its workshop styled Boot Camp on day one followed by an inspiring Master class session with world-class marketing experts on day two. PromaxBDA Boot Camps will bring in the latest creative techniques in promotion-creation, while the Masterclass sessions are tailored to create a local and global overlook for senior-level producers, executives, leaders and decision?makers.
Commenting on this year’s conference, PromaxBDA India country head Rajika Mittra said, “We are thrilled to announce the 13 edition of PromaxBDA India. After launching a fresh new format last year which received an overwhelming response, we have decided to stick with our Boot Camp and Master Class sessions for this edition of the conference as well, which will be spread over two days. Moreover, we are extremely excited to have on-board two world-renowned marketing experts, Lee Hunt and Chris Spenser as the key-note speakers for this edition of the conference. We are hoping for a bigger and better response to the conference this year.”
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
