iWorld
Priyanka Chopra partners nexGTV for digital series ‘It’s My City’
MUMBAI: Multi-faceted actor Priyanka Chopra, who made her international television debut with ABC’s espionage thriller Quantico, will soon make her online debut with a digital series called It’s My City.
Chopra has joined hands with nexGTV, Fluence and Endemol-Shine India to create an original 14-part mobi-series about four girls on a journey of life, love and lunacy in the city of Mumbai.
The bi-weekly mobi-series will premiere on nexGTv on 22 January, with new mobisodes every Tuesday and Friday.
It may be recalled that Yash Raj Films had last year released a web series called Man’s World, which had cameos from multiple Bollywood stars like Parineeti Chopra, Kalki Koechlin and Richa Chadda amongst others. On the other hand, ErosNow had also unveiled ambitious plans to release original web series starring actors like Bipasha Basu, Chitrangda Singh, Radhika Apte, Anil Kapoor, Nana Patekar and Ayushmann Khurrana. While these digital series are as yet unreleased, Chopra’s It’s My City will be India’s first celebrity led mobi-series.
It’s My City has been created by Fluence and produced in association with Chopra’s production company, Purple Pebble Pictures and Endemol-Shine India.
Chopra said, “Digital is the new frontier of content and I’m diving right in! It’s a super exciting world in which I find myself equally fascinated with and immersed in completely. The thought behind It’s My City is progressive… to go where the young audience has moved towards… to connect with them in a style that they can identify with and for me personally, to engage with them in a whole new way. I’m excited to be embarking on this journey with such amazing partners – nexGTV who not only have created a robust platform for mobile entertainment but have also made a firm commitment to creating and delivering quality, original content. I’m thankful to Fluence and Endemol-Shine India for being such a formidable force and co-producers in our maiden digital venture. It’s time to just press ‘PLAY’!!!”
nexGTV COO Abhesh Verma added, “As the first South Asian woman to win the hugely popular People’s Choice Award, Priyanka Chopra is today an undisputed beacon of strength and a role model for countless young women worldwide. As someone who has challenged and redefined the status quo numerous times over the years, she epitomises the young, Indian woman of today and is therefore the perfect match! In associating with Priyanka forIt’s My City mobi-series, we have attempted to channel her own experiences as a young woman wanting to create her own special identity in a city far from home.”
Fluence’s Rishi Negi said, “Fluence is in the business of creating unique and differentiated digital experiences with India’s top talents. Priyanka Chopra is one such amazing and versatile actor who has mesmerised fans across the globe, she is also one of the most influential social media celebrities in India. Creating this series with Priyanka for nexGTv is another step towards our growing focus on digital content development. This collaboration will draw audience subscriptions and views for the show and the platform via social media by engaging Priyanka’s close to 35 million fans and followers in a new and highly compelling way.”
iWorld
JioStar revenue hits Rs 9,784 crore as cricket fuels 22 per cent growth
A surge in digital viewership and sports dominance fuels a blockbuster quarter for the media giant
MUMBAI: JioStar is batting on a flat pitch. The media titan’s fourth-quarter results for the financial year 2026 reveal a business scaling new heights, propelled by an unprecedented appetite for premium sports and digital-first storytelling.
Gross revenue for the quarter soared by 22.15 per cent to Rs 9,784 crore, up from Rs 8,010 crore in the third quarter. Operationally, the momentum was equally strong; revenue from operations climbed 21 per cent to Rs 8,372 crore. These figures underscore the firm’s successful integration following the Reliance and Disney merger, creating a dominant force in the Indian market.
The annual performance has been nothing short of a spectacle. Full-year gross revenue reached a massive Rs 36,248 crore, while annual profit after tax hit Rs 3,210 crore. This rapid expansion reflects JioStar’s ability to capture and monetise the massive growth in India’s media consumption.
Cricket proved to be the ultimate growth engine. The ICC Men’s T20 World Cup 2026 and TATA IPL 2026 delivered “record-breaking viewership” across both television and digital screens. The World Cup final alone drew a global peak concurrency of 72.5 million on JioHotstar, cementing its status as the nation’s premier streaming destination. On television, JioStar maintained a commanding 34.2 per cent viewership share, reaching a staggering 810 million viewers nationwide.
The digital numbers were just as impressive. JioHotstar averaged 500 million monthly active users, driven by consistent subscriber growth and innovative AI-led content discovery tools. These advancements are ensuring that JioStar remains at the cutting edge of the global “Race for Attention.”
With a firm grip on the country’s most valuable sporting rights and a rapidly growing digital footprint, JioStar is perfectly positioned for the future. It has built the ultimate content powerhouse—one that is ready to dominate the Indian living room for years to come.
