Movie Channels
Privé Unscripted to offer thought-provoking content from BBC
MUMBAI: ZEEL’s premium English movie channel – &PrivéHD – is all set to telecast its new offering from the BBC library- Privé Unscripted. It brings not just movies inspired by real life but life itself showcased in all its raw and unscripted glory. The content from ZEEL’s association with BBC Studios, Privé Unscripted will première on television on 21 January 2019, 11 PM onwards.
Privé Unscripted consists of iconic stories including intriguing titles such as Weinstein: The Inside Story, Targeting Bin Laden (Featuring Barack Obama), Meet the Trumps: From Immigrant to President, Inside Obama’s White House, David Beckham – Into the Unknown and much more. Privé Unscripted will be telecast at 11 PM starting 21 January till 25 January. After that, the films will be aired every Sunday at 8 PM.
ZEEL head – premium channels Shaurya Mehta said, “We have evaluated our audience and the tune-in they have on the channel specifically. Based on that we have built the strategy starting with week nights and then move into a weekend slot. Close to 26 per cent of the consumption on &Privé happens through biographies (film based). Currently, we have acquired over a dozen titles from BBC, but we continue to look at more titles in the coming months.”
The content will also be available on ZEE5 on live TV basis and as for VOD there is a catch-up that will be available as well.
Commenting on the occasion, ZEEL CMO Prathyusha Agarwal said, “Authenticity today is a compelling need and a key driver for consumers across product categories and brand choices they make. This is a premium content; any advertiser associating with the channel is about building premium brand. The channel has a balanced ratio of male and female audience because everyone is coming at it as a nuance cinema."
Since its launch, &Privé HD has curated 350 movies with 52 premieres including critically acclaimed and award-winning titles like Moonlight, Lion, The Post, The Imitation Game, A Beautiful Mind, The Wolf of Wall Street, Catch Me If You Can, Memoirs of a Geisha, Donnie Darko, Revolutionary Road amongst others.
BBC Studio SVP and GM South and South East Asia Myleeta Aga said, “We’ve had a great experience working with the team at Zee. Our association with BBC First resonated with Indian audiences so well and was a huge success. We believe that quality storytelling whether drama or unscripted will always connect with audiences; immerse and entertain them. We hope to receive a great response from the viewers for our documentaries on &PrivéHD.”
Mehta believes that with Privé Unscripted the channel has extended its relationship with BBC Studio and harnessed the power of this exceptionally thought-provoking quality content. “We are sure that the audience will embrace this new format of content,” he added.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
