iWorld
Pritish Nandy’s Ogle to be India’s Netflix
MUMBAI: Backed by Pritish Nandy Communications’ digital arm, PNC Digital, Ogle, an upcoming digital platform, promises to bring an array of international and national content to Indian viewers.
From streaming international television shows, Hollywood to Bollywood movies, it also promises to bring international TV shows within 24 hours of them being aired.
According to media reports, Pritish Nandy hopes to give users in India a service similar to that provided overseas by Netflix Inc., Hulu.com and Amazon.com’s Instant Video. It will bring content to viewers irrespective of the device. It can be used on televisions, PCs, tablets and smartphones.
Consumers can access Ogle through any device through a browser or an app. If it’s a Smart TV, the app can be downloaded onto the TV. Otherwise, the company will provide a set-top box to display the content on a traditional TV.
Launching on 22 September Ogle will offer multiple plans to subscribers. The basic plan that offers unlimited access to Ogle’s services on five pre-registered devices, is priced at Rs 500 per month and an additional Rs 1,000 per month (taxes additional) will provide free unlimited access to stream content, as per the reports. Another plan offered is a Rs 1,500 per month plan that also offers a 2 Mbps broadband connection without any limit in addition to the benefits of the Rs 1,000 per month plan.
Ogle promises to carry over 150 international television shows (all seasons) as well as over 500 English movies. It has already lined up Indian content as well as a large library of music from India and across the world to add in the coming months after launch. The company plans to add more genres including concerts, sporting events and probably also become a distribution channel for content that regular distributors are not interested to distribute.
Ogle was acquired by PNC Digital in July from its developer Harshawardhan Sabale, who now leads the business as chief executive of PNC Digital.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
