GECs
Prisma Global felicitated with Mobbys Awards 2013
NEW DELHI: Prisma Global, a leading information technology solutions company, has bagged the esteemed The Mobbys Awards 2013.
In the ceremony held on 22 October in Mumbai, the mobile application ‘Snap2life’ by Prisma Global was acknowledged as a distinctive mobile application in the Augmented Realty sector and was accepted as the most innovative and state-of-the-art technology. The company was recognised for the ‘Best use of mobile media in advertisement’ in the category of Marketing and Advertising.
Chairman and Group CEO Shreeram Iyer said, “It is our constant endeavor to highlight the new wave in the advertising and marketing space through our 4th generation technology of ‘Image Recognition and Augmented Reality’. We envision transforming the way companies reach out to their target audiences. Snap2life was the upshot of this endeavor and we are absolutely thrilled by the recognition and appreciation we have received.”
The Mobbys Awards 2013 is an awards program recognising the best of the mobile industry. The show was hosted by WHO, CMO Asia and CMO council. The Mobbys Awards covered all sections of the mobile industry from device hardware to content development and innovations. The six different genres for awards were Device Innovation in the mobile industry, Best applications/content-Development Platforms, Marketing & Advertising, Individual and Best Mobile Application/content. There were three-four awards in each genre for different categories.
The Mobbys Awards celebrates outstanding achievements across all aspects of the mobile landscape to recognise and honour the creativity and insights of both individuals and businesses at the cutting edge of mobile marketing. The Award represent all walks of the digital and mobile ecosystem from start-ups, studios, content providers, entertainment, entities, sports, apps and handsets, brands and more.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
