iWorld
Prime Video’s Two Much becomes its most-watched unscripted series
MUMBAI: Prime Video is celebrating a standout win with its unscripted original, Two Much with Kajol and Twinkle, which has become the platform’s most-watched factual series to date. The talk show, produced by Banijay Asia and fronted by Kajol and Twinkle Khanna, reached viewers across more than 93 per cent of India’s pincodes and has streamed in over 240 countries and territories.
The debut season drew some of Bollywood’s most bankable names, from Salman Khan, Aamir Khan and Akshay Kumar to Alia Bhatt, Saif Ali Khan and Varun Dhawan and closed with a special featuring cricket World Cup champions Jemimah Rodrigues and Shafali Verma. Its mix of celebrity candour, playful sparring and unfiltered conversation helped the show become one of Prime Video’s buzziest titles.
“The response is a testament to the refreshing perspective it brought to talk shows,” said Prime Video India director and head of originals Nikhil Madhok. He credited the hosts’ “unabashedly candid” dynamic for sparking national conversation.
Banijay Asia and Endemol Shine India group chief development officer Mrinalini Jain, said the show delivered “unfiltered and witty conversations” that audiences now demand, adding that the scale of buzz “exceeded every expectation.”
Twinkle Khanna said the format worked because it offered a “safe space” where guests could drop their guard and speak freely. Kajol, better known for answering questions than asking them, said hosting felt “wonderfully refreshing,” praising Khanna as “one of the funniest and sharpest women I know.”
iWorld
Ankuur Rajesh Kapila named national sales head – India at ZEE5 & digital
Former sports-gamification executive to drive revenue strategy and digital monetisation across India
MUMBAI: A seasoned dealmaker across television, sport and digital, Kapila steps in as national sales head – India, charged with sharpening revenue strategy, widening market reach and deepening digital monetisation. The mandate is clear: convert scale into sales and attention into advertising.
The move bolsters the streaming ambitions of Zee Entertainment Enterprises Limited as competition intensifies in India’s crowded OTT market. The focus will be on stronger advertiser tie-ups, smarter packaging and monetisation that keeps pace with shifting viewer habits.
Kapila arrives from JioStar India Pvt. Ltd., where as vice president – sports gamification he helped scale Jeeto Dhan Dhana Dhan into one of the country’s largest live play-along ecosystems. During the Indian Premier League and major international tournaments, the platform engaged over 300 million fans, blending branded integrations with sponsorship-led revenues.
The appointment also marks a homecoming. Across a 14-year earlier stint at the company, Kapila handled brand solutions across regions and genres, led key account management for the GEC cluster and oversaw programming and content acquisition at Zee Studio. Few executives have worked as many sides of the revenue engine.
For ZEE5, the signal is unmistakable: monetisation is back in the spotlight. With advertisers chasing measurable impact and platforms chasing profitability, Kapila’s brief is to make growth pay. In the streaming wars, scale is vanity, revenue is sanity, and momentum is everything.
