iWorld
Prime Video’s The Boys proves Bobby Deol isn’t a ‘Baby’ in a hilarious video!
Mumbai: The internet adores actor Bobby Deol, also known as Lord Bobby, as their favourite on-screen bad boy. However, a recently released video might change that perception! Known for his action-packed roles in films like “Ajnabee,” “Naqaab,” and “Humraaz,” and characters such as Abrar in “Animal” and Baba Nirala in “Ashram,” Bobby Deol is no stranger to blood, gore, and violence. But in Prime Video’s Emmy-Award-winning series The Boys, the formidable Bobby transforms into ‘Baby Deol’—a look that his devoted fans could never have imagined. This latest video is sure to leave fans laughing out loud.
Ahead of the release of the highly anticipated fourth season of Supernatural fame Eric Kripke’s genre-bending superhero series The Boys, Prime Video India unveiled a hilarious video with the multifaceted actor. The rib-tickling video showcases instances where Bobby’s rebellious rugged image goes for a toss, as he is referred to as a ‘baby’ by people around him, everywhere he goes. Why, you ask? Turns out, even the rugged action hero finds himself overwhelmed by the diabolical world of anti-heroes in Prime Video’s upcoming Original series – The Boys season four! No matter how many fist-fights, throttling action sequences and edge-of-seat combat Deol might’ve done in his filmography, when it comes to genre-bending extremities of The Boys, even he was forced to cover his eyes! Audiences can expect the madness to only go up a notch in the upcoming season, and Bobby Deol can certainly vouch for it.
The Boys is based on The New York Times best-selling comic of the same name by Garth Ennis and Darick Robertson, who also serve as executive producers, and developed by executive producer and showrunner Eric Kripke. The series, from Sony Pictures Television and Amazon MGM Studios, is all set to return with the much-awaited fourth season on June 13 in English, with dubs in Hindi, Kannada, Tamil, Telugu and Malayalam languages, only on Prime Video.
iWorld
Warner Chappell Music launches India ops, Jay Mehta to lead unit
WMG shifts to direct model, unifying publishing and recorded music
MUMBAI: Warner Chappell Music has officially launched direct operations in India, marking a strategic shift by parent Warner Music Group to deepen its presence in one of the world’s fastest-growing music markets.
The move replaces the company’s earlier sub-publishing model with a full-fledged, on-ground operation, aimed at giving Indian songwriters stronger access to global networks, rights management tools, and creative infrastructure.
To lead the push, Jay Mehta has been handed an expanded mandate. Already serving as managing director of Warner Music India, Mehta will now oversee both recorded music and publishing across India and neighbouring South Asian markets, effectively bringing the two sides of the business under one roof.
The unified structure is designed to streamline how artists and songwriters work with the company, offering a more integrated ecosystem that spans compositions, recordings, and global distribution.
Warner Music Group managing director, recorded music and publishing, India and SAARC Jay Mehta said, “India’s songwriters are world-class, constantly redefining genres and pushing creative boundaries. By establishing a direct footprint for Warner Chappell, we’re bridging the gap between local brilliance and global opportunity.”
The timing is no coincidence. According to CISAC, creator collections in India jumped 42 per cent year-on-year to Rs 7 billion in 2024, while IFPI ranks India as the 15th largest recorded music market globally. At the same time, the industry is undergoing a structural shift, with independent and non-film music gaining ground over traditional Bollywood soundtracks.
Warner’s bet is that a direct presence will help it capture this changing dynamic. The company is also offering India-based creators access to its proprietary tools, including AI-powered royalty matching systems and real-time analytics platforms, aimed at improving transparency and earnings visibility.
Warner Chappell Music co-chair and CEO Guy Moot said the move is about shaping a publishing ecosystem that “works for creators and ensures their music is heard, protected, and rewarded everywhere.”
Meanwhile, Warner Music Group CEO Robert Kyncl underlined India’s importance to the company’s global strategy, noting that the new structure creates a “unified powerhouse” for both creators and audiences.
With local studios, global reach, and tighter integration across its business lines, Warner is clearly doubling down on India. And as streaming habits evolve and independent music rises, the company is positioning itself to be not just a participant, but a key architect of the country’s next music chapter.
