iWorld
Prime Video to premiere ‘Chhorii’ on 25 November at IFFI
Mumbai: Amazon Prime Video has unveiled its lineup for the 52nd International Film Festival of India (IFFI) to be held in Goa from 20 November. This includes the world premiere of Amazon original film “Chhorii” on 25 November and multiple masterclasses and interactive panels with the country’s creative stalwarts.
For the first time in its history, IFFI is inviting video streaming platforms to the festival.
On 21 November, a masterclass session on ‘Creating Cult Icons’ will be led by the cast and crew of Amazon original series “The Family Man” including Raj and DK, Amazon Prime Video’s head India originals Aparna Purohit, Samantha Ruth, and Manoj Bajpayee (virtually).
On 23 November, a masterclass session on ‘Creating Cinematic Success and Storytelling of Sardar Udham’ will be led by Shoojit Sircar and Ronnie Lahiri.
Prime Video will also showcase Satyajit Ray’s evergreen films on the homepage of their website between 20-28 November to commemorate the filmmaker’s birth centenary. This will include 11 of his iconic films – “Abhijan,” “Aparajito,” “Ashani Sanket,” “Chiriakhana,” “Hirak Rajar Deshe,” “Pather Panchali,” “Seemabaddha,” “Sonar Kella,” “Shatranj Ke Khilari,” “Charulata,” and “Jalsaghar.” The platform will also stream “Satyajit Ray Through His Films,” a documentary presented by Soumitra Chatterjee.
“We are honoured to be a part of IFFI, an event that celebrates the diversity and rich cinematic heritage of India, and brings the entertainment community, content creators and talent together,” said Amazon Prime Video India country head Gaurav Gandhi. “We will continue to contribute actively to the entertainment ecosystem of India by promoting local narratives that are deeply rooted in Indian culture while delivering an immersive entertainment experience to viewers.”
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
