iWorld
Prime Video to exclusively premiere “Ugram” from 2 June
Mumbai: Prime Video has announced the exclusive global streaming premiere of the Telugu action thriller Ugram. Directed by Vijay Kanakamedala and produced by Sahu Garapati and Harish Peddi, the film features Allari Naresh, Mirnaa Menon, Indraja and Sharath Lohitashwa in the lead roles. Ugram will exclusively stream in India and across 240 countries and territories worldwide on 2 June. Ugram is the latest addition to the Prime membership. Prime members in India enjoy savings, convenience, and entertainment, all in single membership for just Rs 1499/year.
Ugram presents an enthralling action-drama that centres around CI Shiva Kumar (Allari Naresh), a determined police officer, who delves into the investigation of a series of missing persons in Warangal. However, Shiva’s personal life takes a grim turn when his wife, Aparna (Mirnaa Menon), decides to leave him due to his aggressive nature. Tragedy strikes when Shiva, Aparna, and their daughter, Lucky meet an accident. While Shiva gets injured, both Aparna and Lucky suddenly go missing. Driven by love and desperation, Shiva embarks on an unwavering mission to locate his family, unraveling shocking secrets in the process.
Sharing his thoughts on the streaming premiere of the action drama, actor Allari Naresh, said, “As I look back on my remarkable journey in the film industry, I am overwhelmed with gratitude and a deep sense of achievement that I have been showered upon. Ugram is a special project; I got to reunite with director Vijay (Kanakamedala) and portrayed an honest and powerful cop in the film, which is a departure from my usual comic roles. I am confident that this action-packed thriller will captivate fans worldwide, keeping them at the edge of their seats.”
“As a director, my belief lies in crafting stories that tackle serious issues and be able to weave them into meaningful narratives,” said director Vijay Kanakamedala. “Naresh’s versatility as an actor is truly admirable, and in Ugram, he has delivered a performance that is both fierce and intense. Every element of the film – from the carefully chosen production design to the meticulous shot division – was thoughtfully planned prior to the shoot, ensuring an impactful storytelling experience for the audience. We cherish the immense love and support fans showered on the action drama in theatres, and I am eagerly awaiting the audiences across the globe to witness the film.”
a cop’s race against time to unmask the truth and save his family! #UgramOnPrime, June 2 pic.twitter.com/Z9mLaU2HFZ
— prime video IN (@PrimeVideoIN) May 31, 2023
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
