iWorld
Prime Video teases audiences across Mumbai and Delhi with a spooky vibe for Adhura
Mumbai: After the first projections across buildings in Mumbai and Delhi, the cute, innocent looking boy with haunting eyes, holding a placard reading – Don’t come to the reunion – is back. Prime Video recently dropped the trailer that gives a chilling journey revolving around a prestigious boarding school in Ooty, set in two timelines – 2022 and 2007. At a reunion of the batch of 2007, secrets, disappearances, and eerie occurrences unfold, forever changing the lives of those involved. That’s when it got revealed he is the young actor who plays a pivotal role in Prime Video and Emmay Entertainment’s first Hindi Horror series, Adhura.
Apart from media, many tinsel townies including Abhishek Bachchan, Kareena Kapoor Khan, Vikramaditya Motwane, Chitrangda Singh, Aparshakti Khurana, Dino Morea and many others shared their excitement on their social media for this show that promises to offer a thrilling and haunting experience – immersing them in the world of fear and suspense. Simultaneously, this imagery of the young boy with the placard was also seen on billboards across cities – making everyone stop and notice.
Post the launch of the trailer, the young boy from Adhura continues making his sinister presence felt and how. Over the weekend, a bunch of people took to their social media, sharing their spooky encounters! The kid was seen lurking around familiar spaces – like school or hostel corridors, libraries and lifts. Imagine, being in an elevator, when on stopping, the door opens and a mysterious-looking small boy with eerie eyes appears out of nowhere!
That’s not all. During some movie screenings in theatres a similar video of the boy with the haunting eyes and eerie sounds was suddenly played at intervals, leaving audiences a little startled and spooked! In a couple of theaters, the kid in person also appeared out of nowhere, making theatre-goers wonder and curious.
Across all these sightings, one thing has been crystal clear – the boy’s message – Don’t go to the reunion! Must say each act is carefully crafted to send chills down the viewers’ spines, leaving them craving for more. This unexpected and spine-tingling presence has sparked waves of excitement and heightened the anticipation among fans for Adhura.
Produced by Emmay Entertainment and directed by Gauravv K Chawla and Ananya Banerjee, the series features Ishwak Singh, Poojan Chhabra, Rijul Ray, Zoa Morani, Sahil Salathia, and Aru Krishansh Verma as high school friends alongside Rasika Dugal, Shrenik Arora and Rahul Dev playing pivotal roles. Prime members across 240+ countries and territories worldwide can stream Adhura starting 7 July.
iWorld
WhatsApp may soon let users to pick who sees their status updates
The messaging giant is borrowing a page from Instagram’s playbook as it pushes to give users finer control over their social circles.
CALIFORNIA: WhatsApp is quietly working on a feature that could make its Status function considerably smarter and considerably more private.
According to reports from beta tracking platforms, the app is testing a tool called Status lists, which would allow users to create named groups such as close friends, family and colleagues, and control precisely which group sees each update. It is a meaningful step up from the platform’s current blunt instruments, which offer only three options: share with all contacts, exclude specific people, or manually select individuals each time.
The new feature draws an obvious comparison with Instagram’s Close Friends function, and the resemblance is unlikely to be accidental. Both platforms sit within Meta’s family, and the company has been nudging them toward a common logic of audience segmentation for some time.
The move also fits neatly into WhatsApp’s broader privacy push. The platform has been rolling out enhanced chat protections and is exploring the introduction of usernames, which would allow users to connect without exchanging phone numbers. Status lists extend that philosophy from messaging into broadcasting.
Meanwhile, Status itself has been evolving well beyond its origins as a simple photo-and-text slideshow. The feature now supports music stickers, collages, longer videos and interactive elements, pushing it closer to the social-media-style story format pioneered by Snapchat and refined by Instagram. In that context, finer audience controls are not merely a privacy feature. They are a precondition for people sharing more.
The feature remains in development and has not been confirmed for release. WhatsApp routinely tests tools that are later modified or quietly shelved. But the direction of travel is clear: the app wants Status to be a destination, not an afterthought. Letting users decide exactly who is in the audience is how it gets there.
