iWorld
Prime Video launches HITS
Mumbai- Prime Video, India’s most loved entertainment destination, today launched HITS, Rewind Networks’ popular linear television channel and the home to some of the most iconic TV shows, as an add-on subscription, increasing access to English-language series that continue to dominate pop-culture year after year. HITS offers an unparalleled line-up of evergreen blockbuster and fan-favourite shows from Frasier, CSI: Crime Scene Investigation, Agatha Christie’s Poirot, Agatha Christie’s Marple, Gilligan’s Island, Mission: Impossible, Baywatch and I Dream of Jeannie, to Stephen King’s IT, Law & Order: Special Victims Unit, Cheers, Bewitched, The Incredible Hulk, North and South, V: The Original Series, The Six Million Dollar Man, Quantum Leap, Hawaii Five-O, The Jeffersons and many more.
With HITS, customers can watch their favourite TV shows according to a fixed linear broadcast schedule, while also getting the option to catch-up on content, post linear airing, as per their convenience. Prime members can purchase an add-on subscription to HITS at an annual price of Rs 299.
“We’re thrilled to launch HITS as an add-on subscription for our customers in India, offering a curated line-up of iconic and much-loved TV shows for scheduled linear viewing, as well as catch-up,” said Prime Video, India head of marketplace (add-on subscriptions and movie rentals) Gaurav Bhasin said, “Our aim with add-on subscriptions has been to provide Prime members with increased choice, improved accessibility and greater convenience of watching their favourite content all within a single app, and within a short span of time, we’ve built a robust library of additional programming through our partners. At the same time, add-on subscriptions have also offered increased reach to both local and global streamers helping them connect with our vast and diverse audience across the country. We are certain that the incredible line-up of TV shows offered by HITS will delight and entertain customers, taking them on a nostalgic trip when enjoying some of the world’s most popular and timeless series.”
“We are delighted to partner with Prime Video to give viewers across India an opportunity to experience HITS,” said Rewind Networks EVP Sandie Lee. “HITS has always been about celebrating the vast television history, and with this collaboration, we are excited to offer customers the opportunity to rediscover these iconic shows conveniently.”
iWorld
Netflix ad revenue set to soar past $8bn by 2030, outpacing CTV rivals: Warc
From $1.5bn in 2025 to $8bn in 2030, Netflix is fast becoming a CTV ad powerhouse
MUMBAI: Netflix is turning heads in the advertising world, with forecasts showing its ad revenue set to surpass $8 billion by 2030, outpacing the wider connected TV (CTV) market, according to the latest Warc Media Platform Insights report.
The streaming giant’s advertising journey gained serious momentum in 2025, generating over $1.5 billion, a remarkable increase of more than 2.5 times compared with the previous year. Management aims to roughly double that figure again in 2026, targeting around $3 billion.
Rather than waiting for the market to grow, Netflix is going after a bigger slice of the existing CTV ad pie, and the strategy appears to be paying off. Analysis by Omdia, cited by Warc, predicts Netflix will account for 9.2 per cent of global CTV advertising spend by 2027. By then, the company’s ad growth is projected to hit 58 per cent year-on-year, while the overall CTV market grows at just 9.9 per cent.
CTV may be booming, but traditional TV continues to shrink, losing spend to digital channels and retail media, according to Warc’s latest Global Ad Trends report, Media’s new normal. Despite this, Netflix is focused on monetising its expanding ad inventory with better infrastructure and smarter tools, turning what is currently a small 3 per cent slice of its total revenue into a high-growth engine.
WPP forecasts that Netflix’s $3 billion ad target in 2026 would place it as the 27th-largest global ad seller, just behind French media group RTL. Yet the company sees its relatively modest ad business as an advantage, providing a buffer against market fluctuations while it ramps up operations.
Looking ahead, a potential acquisition of Warner Bros. Discovery could give Netflix even more content to offer and bundle, helping to retain subscribers, attract new members, and sustain long-term revenue growth. For now, the platform is quietly staking its claim as a rising star in the CTV advertising arena.
