iWorld
Prime Video announces worldwide streaming premiere of Yudhra
Mumbai—Prime Video announced the exclusive streaming premiere of Yudhra. Produced by Ritesh Sidhwani and Farhan Akhtar under the banner of Excel Entertainment and directed by Ravi Udyawar, features Siddhant Chaturvedi and Malavika Mohanan in the lead roles, along with Raghav Juyal, Gajraj Rao, Ram Kapoor, Raj Arjun and Shilpa Shukla in pivotal roles. The film is now exclusively streaming on Prime Video in India and across 240 countries and territories worldwide.
Praised for its riveting storyline, intense action sequences, and great ensemble cast with commendable performances, the film is full of unexpected twists, raw energy and a compelling narrative. Yudhra follows Siddhant Chaturvedi as the titular character, who goes on an undercover mission to bring down a powerful drug syndicate headed by Firoz (Raj Arjun) and his son Shafiq (Raghav Juyal). Yudhra retaliates against Firoz as vengeance for his parent’s death. The film provides a fantastic balance of drama and thrills, giving an adrenaline rush that keeps you on the edge-of-your-seat.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
