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Prime Video announces Dancing On The Grave docu-series

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Mumbai: Prime Video, India’s most loved entertainment destination, has announced the global premiere of its first local true-crime docu-series, Dancing On The Grave. The investigative unscripted series takes a deep-dive into the spine-chilling murder of Shakereh Khaleeli, that took place in the early 90’s in Bangalore. Produced by India Today Originals Production, written and directed by Patrick Graham, and co-written by Kanishka Singh Deo, Dancing On The Grave will exclusively premiere in India and across 240 countries and territories worldwide on 21 April. Dancing on The Grave is the latest addition to the Prime membership. Prime members in India enjoy savings, convenience, and entertainment, all in a single membership for just Rs 1499/ year.   

Woven together through archival footage, news clippings, interviews and dramatisations, Dancing on the Grave, delves into the sudden disappearance and grisly murder of Shakereh Khaleeli (maiden name Namazie), a well-known and wealthy heiress from a respected family. The 4-part docu-series investigates the mysterious murder through exclusive interviews of the key personnel in the events as well as by some who were at peripheries. It also features the perpetrator himself and goes beyond the already known facts about the event, digging deep into the murder that shook the nation, almost 30 years ago.

“Sometimes, facts are stranger than fiction. And documentaries provide a window into the social fabric, ethos and mindsets of people; they can be stimulating and thought provoking.  At Prime Video, we are continuously working towards bringing differentiated and compelling content that caters to our diverse customer base. We have seen a growing interest in documentaries, especially in the crime genre, and are excited to bring Dancing on the Grave – our first Indian, true crime Original series to audiences across the world,” said Prime Video head of India originals Aparna Purohit. “Making of this docu-series has been an incredibly enriching journey which entailed detailed and painstaking research and indagation. We are happy to have partnered with India Today Originals Production, who are experts at bringing news stories and features to the audiences. Their vision for Dancing on the Grave resonated with us and we felt that it’s a story that needed to be told.”

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India Today business head originals and special projects Chandni Ahlawat Dabas said, “The India Today Archives are a treasure trove of data, documents, facts and figures. When the team came upon the material available on this case, our team was convinced that this was a story that needed to be told. This led to all-consuming research that had the team literally knocking doors in far-flung places across the nation. Over 22,000 pages on the case were read in detail, interviews of over 57 people were conducted adding to more than 300 hours, and travel was undertaken across the length and breadth of the country to bring together the unknown facts about the case. A huge amount of work and effort has gone into bringing this docu-series together and I am happy that we are partnering with Prime Video to bring this story to audiences worldwide.”

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iWorld

JioHotstar enters micro-drama space with 100 shows under Tadka banner

Short-form push targets 300M users as content meets commerce in new format

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MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.

The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.

The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.

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What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.

The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.

The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.

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Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.

If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.

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