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Prime Focus Technologies bags award for ‘Digital Next’ campaign
MUMBAI: Prime Focus Technologies (PFT), the technology arm of Prime Focus, has bagged two Platinum Awards as part of the 2015 MarCom Awards competition.
PFT was recognised for its sales collateral, part of a larger, ongoing campaign, Digital Next, launched in April 2015 at National Association of Broadcasters (NAB).
MarCom Awards is a creative competition for any individual or company involved in the concept, writing and design of print, visual, audio and web materials and programs.
The Digital Next offerings help address the challenges faced by the media and entertainment industry to meet the demands of the digital consumer, with a focus on building a connected enterprise and digital ecosystem, over-the-top (OTT) solutions and distribution.
Designed in the shape of an iPhone that emulates various well-known Apple iOS interface menus, the collateral won Platinum Awards in both Brochure for Business to Business and Print Creativity for Brochure categories.
“By utilising a nearly ubiquitous design interface, we are able to communicate the shift to Digital Next realities in a manner that resonates with these exact customers who are struggling to cater to the needs of hyper digital consumers. Receiving these MarCom Awards is an honour and further validation that we’re presenting our offerings in an effective way,” said Prime Focus Technologies vice president and head, global marketing & communications T. Shobhana.
At the forefront of PFT’s Digital Next offerings is the CLEAR Media ERP Suite, an enterprise software for virtualising the content supply chain.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
