Film Production
Prime Focus joins hands with Pritam and Kwan to create JAM8
MUMBAI: Integrated media services company Prime Focus Ltd has announced its collaboration with Jam8, a musical platform founded by Indian music composer/director Pritam, and KWAN, a talent management company to serve as a 360-degree creative solution provider for the M&E industry.
The move has been made by Prime Focus with an aim to branch out, expand and establish its foothold in the music business. The company in association with Jam8 and Kwan plan to deliver the best in terms of high-quality infrastructure and technology that caters to all kinds of sonic requirement. Having the likes of Pritam and Jam8, his dream project as able partners, this venture will serve as a one-stop platform that will offer solutions to music across all segments covering movies, advertisements and the OTT space, providing the best of quality music output.
Founder of Jam8 and music composer/director Pritam Chakraborty said, “Jam8 is my baby and helping me nurture it are Kwan and Prime Focus and Kwan. After successfully launching composers who are active in films, television, and advertising…now finally our state of art studio is ready. I am really excited. "
Prime Focus non-executive chairman Namit Malhotra said, “It’s a great opportunity for us to partner with JAM8. Music is something that I hold very close to my heart. Through this collaboration, we would look to enable new talent to bring about a diversified mix of music for all the audiences. Jam8 is a platform under the leadership of someone like Pritam that can bring the best of talent and produce music that will be enjoyed for years to come and we are thrilled to be partnering in that.”
Kwan CEO Vijay Subramanium said, "Pritam da has had the vision of jam8 for years and when he discussed it with us, we truly believed that his vision was transformational. The idea and the platform are unique and will create opportunities for musicians across the country to live their dream. It’s been an absolute pleasure to see this dream take shape."
Prime Focus Business Head Niraj Sanghai said, “Our aim through this venture is to support the abundance of upcoming talent we have in our country. We would like to present these budding youngsters a platform and provide all the best amenities and opportunities to encourage and nurture them. We are proud to associate with Jam8 and we very excited to be part of this initiative”.
Film Production
Priyanka Kaur Dhillon joins SVF Entertainment as lead for music distribution
A seasoned content dealmaker with 16 years in digital and satellite media joins the Bengali entertainment powerhouse as it pushes into the pan-India music market
Mumbai: Priyanka Kaur Dhillon has made her move. The content acquisitions and commercials veteran, most recently commercial manager at Sony Pictures Networks India, has joined SVF Entertainment as lead for music distribution, stepping into one of the more interesting briefs in regional entertainment right now.
SVF is no ordinary regional label. Over 30 years it has built a formidable legacy in Bengali cinema and music, driven by culturally resonant storytelling and a catalogue that consistently punches above its weight. Its recent success with Chiraiya underlines the point. But the Kolkata-based powerhouse now has its sights firmly set beyond Bengal, most visibly through Legacy, a rap reality series produced in collaboration with hip-hop label Kalamkaar that signals a deliberate push into the pan-India music ecosystem.
Dhillon brings precisely the kind of muscle SVF needs for that expansion. At Sony Pictures Networks India, she led film acquisition and commercials and handled music licensing across the entire satellite network. Before that, she spent nearly 15 years at Hungama, rising to assistant general manager and leading strategic content licensing for the platform’s digital entertainment business, with a particular focus on international markets. Her label relationships span the full roster: Sony Music, Universal Music, Warner Music, Believe International, Tunecore, The Orchard and a clutch of smaller aggregators. She has negotiated and closed deals with Hollywood studios, Bollywood production houses and regional content players alike, building pricing models and deal structures off data analysis rather than instinct.
Announcing the appointment, Dhillon said she was “thrilled to begin this journey with an iconic Bengali music label and content powerhouse,” adding that SVF’s “constant drive to push boundaries” was what drew her to the role.
SVF has spent three decades proving that regional does not mean limited. With a sharp commercial operator now steering its music distribution, its bid to go national just got a good deal more serious.
