iWorld
Prime Focus extends service to Netflix, Amazon Prime
MUMBAI: Prime Focus Ltd (PFL), an independent integrated media powerhouse, has broadened its horizon by expanding its services by providing high-quality post-production services to global leaders and on-demand content providers, Netflix and Amazon Prime.
Prime Focus recently took on the charge of delivering VFX and DI (Digital Intermediate) work for eight episodes of Netflix India’s first original series for the country, titled Sacred Games.
Speaking on the new developments, PFL business head Niraj Sanghai said, “With digital content consumption gaining impetus across the globe, it was an exciting opportunity for us to team up with Anurag, Vikramaditya and Netflix on this classic Mumbai noir tale. There is a huge potential in the digital space and with our expertise in movies, we intend to reach out to a wider demographic and content creators. We are looking forward to bring our multiple projects with OTT platforms in the coming year for our audiences.”
In addition to Sacred Games, Prime Focus has also been working on director Kabir Khan’s first-ever original digital series for Amazon Prime The Forgotten Army, depicting a war epic that will showcase many aspects of the Indian National Army.
iWorld
Veto onboards B4U Network channels to boost its entertainment offering
Partnership adds films, music and regional fare as platform sharpens its large-screen pitch
NEW DELHI: Veto is stacking its content deck. The family-first CTV-focused OTT platform has onboarded B4U Network, plugging in a slate of Bollywood, music and regional programming to widen its appeal in India’s living rooms.
The tie-up brings B4U Movies, B4U Music, B4U Kadak and Bhojpuri+ onto Veto, offering a broader mix of films, songs and vernacular content aimed at diverse audience cohorts. The move is designed to deepen engagement and nudge growth as competition in connected TV heats up.
Ritu Dhawan, managing director, Veto, framed the partnership as a scale play. “At Veto, our vision is to redefine large-screen entertainment for Indian households by creating a trusted, free, and unified viewing experience. Partnering with B4U Network strengthens our ability to offer deeply engaging and regionally relevant content, helping us connect more with audiences across India,” Dhawan said. “As we grow, our focus remains on delivering relevant, high-quality entertainment that families can enjoy together.”
The integration is expected to expand Veto’s audience base while improving content discovery and depth. The platform positions itself as a no-login, large-screen-first service, bundling live TV, news, sports, movies, music, podcasts and on-demand programming into a single interface tailored for connected TVs.
As streaming fragments and screens multiply, Veto is betting on aggregation and simplicity. More content, fewer clicks, broader reach—the pitch is clear, and the living room is the battleground.
