iWorld
Prime Focus extends service to Netflix, Amazon Prime
MUMBAI: Prime Focus Ltd (PFL), an independent integrated media powerhouse, has broadened its horizon by expanding its services by providing high-quality post-production services to global leaders and on-demand content providers, Netflix and Amazon Prime.
Prime Focus recently took on the charge of delivering VFX and DI (Digital Intermediate) work for eight episodes of Netflix India’s first original series for the country, titled Sacred Games.
Speaking on the new developments, PFL business head Niraj Sanghai said, “With digital content consumption gaining impetus across the globe, it was an exciting opportunity for us to team up with Anurag, Vikramaditya and Netflix on this classic Mumbai noir tale. There is a huge potential in the digital space and with our expertise in movies, we intend to reach out to a wider demographic and content creators. We are looking forward to bring our multiple projects with OTT platforms in the coming year for our audiences.”
In addition to Sacred Games, Prime Focus has also been working on director Kabir Khan’s first-ever original digital series for Amazon Prime The Forgotten Army, depicting a war epic that will showcase many aspects of the Indian National Army.
iWorld
T20 World Cup ’26: India–England semi-final sets global streaming record of 619 million views on JioHotstar
India–England semi-final records 65.2 million peak streams
MUMBAI: The ICC Men’s T20 World Cup 2026 set a new milestone in global sports streaming, as the India–England semi-final drew record digital audiences on JioHotstar.
The match on 5 March registered 65.2 million peak concurrent viewers, the highest ever recorded for a live event on any streaming platform worldwide. The semi-final also generated 619 million views, making it the most streamed T20 international match in history.
The landmark audience numbers were driven largely by viewers in India, setting a record achieved within a single market, rather than through aggregated viewership across multiple countries.
The high-scoring encounter between India national cricket team and England cricket team produced 499 runs across both innings, fuelling widespread fan engagement across platforms.
According to the International Cricket Council, the digital record surpassed the previous global benchmark of 65 million concurrent viewers, set in November 2024 by another international streaming platform.
Across television and digital platforms combined, the semi-final reached more than 320 million viewers, while total watch time exceeded 23 billion minutes, making it the most watched T20 international match ever.
“This World Cup demonstrates the immense passion of cricket fans and the progress made in bringing the game closer to audiences worldwide,” said ICC chairman Jay Shah.
“This moment reflects the scale of cricket fandom in India and the technological capability required to serve hundreds of millions of viewers simultaneously.”
JioStar vice-chairman Uday Shankar, said the audience surge underscored the future of large-scale digital entertainment.
“One in every three Indians tuned in to watch the second semi-final. Delivering such an experience at scale requires the very best of technology,” he said.
The 619 million views during the match also eclipsed the 533 million views recorded during the final of the ICC Men’s T20 World Cup 2024.
With the final yet to be played, the 2026 tournament has already set multiple benchmarks in audience reach and digital engagement.
India will face the New Zealand national cricket team in the final on 8 March at the Narendra Modi Stadium in Ahmedabad. The match will be broadcast on the Star Sports Network and streamed on JioHotstar.
