Hollywood
Pretty Little Liars writer to pen teen horror film
MUMBAI: The writer/creator of the blockbuster teenage drama, Pretty Little Liars, I. Marlene King will soon write the screenplay for the motion picture adaptation of an upcoming teen horror novel. Lionsgate, has acquired the film rights to Daniella Vega’s upcoming book, The Merciless with Alloy Entertainment, a television production unit of Warner Bros. Television. Through her chilling debut, Vega aims to deliver blood-curdling suspense and terror on every page. According to the official synopsis of the book, by the shockingly twisted end, readers will be faced with the most haunting question of all: Is there evil in all of us?
Here is the official synopsis of the book:
Brooklyn Stevens sits in a pool of her own blood, tied up and gagged. No one outside of these dank basement walls knows she’s here. No one can hear her scream.
Sofia Flores knows she shouldn’t have gotten involved. When she befriended Riley, Grace, and Alexis on her first day at school, she admired them, with their perfect hair and their good-girl ways. They said they wanted to save Brooklyn. They wanted to help her. Sofia didn’t realize they believed Brooklyn was possessed.
Now, Riley and the girls are performing an exorcism on Brooklyn—but their idea of an exorcism is closer to torture than salvation. All Sofia wants is to get out of this house. But there is no way out. Sofia can’t go against the other girls . . . unless she wants to be next. . . .
Kirkus Reviews opines on the book that, “It’ll take a sturdy reader not to keep flinching—or put this exercise in sensation down altogether.”
Lionsgate recently achieved tremendous success with Divergent, the dystopian teen romance starring Ansel Elgort and Shailene Woodley. The film just grossed a worldwide box office of $260 million including India.
Pretty Little Liars will soon return to Zee Cafe with the fifth season which will deal with the girls, and how they have to adjust to the new world where Alison is in.
Hollywood
Disney sells out ad slots for 98th Oscars broadcast
Strong demand for live events turns the Academy Awards into a global, multi-platform marketing moment
NEW YORK: Hollywood’s biggest night has also become one of advertising’s hottest tickets. Disney has sold out all advertising inventory for the 98th Oscars, underscoring the growing demand from brands eager to ride the cultural wave of major live events.
The sell-out marks the sixth consecutive live tentpole success for Disney Advertising. The streak includes last year’s 97th Oscars, the 59th Annual CMA Awards, and Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest, signalling strong appetite among marketers for moments that bring audiences together in real time.
For advertisers, the Oscars are no longer just a single night of glitz and gold statues. Disney’s “Content Everywhere” strategy has expanded the awards show into a sprawling, multi-platform brand playground spanning linear television, streaming, social media and digital content.
“Live continues to be one of the most powerful ways for brands to connect with engaged audiences at scale, and the Oscars represent the very best of culture, creativity and community,” said Disney Advertising SVP, entertainment and streaming solutions John Campbell. He added that the company has reshaped the show’s commercial potential into a connected experience that stretches well beyond the broadcast.
Brands such as Mazda, Pfizer and Volkswagen of America are tapping into Disney’s wider ecosystem, appearing across original content segments including Know Your Movies on Hulu and Critically Acclaimed on Disney+. Partnerships also extend to social media through TikTok Pulse Premiere and to custom brand storytelling created by Disney CreativeWorks.
The result is what Disney calls the “Oscars Everywhere” approach. Rather than a few high-profile ad breaks, advertisers now find themselves woven through a series of moments before, during and after the ceremony.
These include On The Red Carpet at The Oscars, a live pre-show syndicated across major local markets and streamed nationwide, and the After the Oscars Show, which keeps the conversation going once the final award has been handed out.
This year’s sponsors include Rolex, returning for its ninth year, and Burger King, which joins the Oscars advertiser roster for the first time. Other brands in the mix include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oréal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.
The 98th Oscars will take place on March 15, 2026, at the Dolby Theatre at Ovation Hollywood. The ceremony will be broadcast live on ABC and streamed on Hulu, reaching audiences in more than 200 territories worldwide.
