News Broadcasting
Praveen Someshwar moves to Diageo India as MD & CEO after transforming HT Media
MUMBAI: Praveen Someshwar is no stranger to transformation. After steering HT Media Group through a period of digital reinvention and AI-powered journalism, he is now shifting gears—this time to the world of premium spirits. Diageo India has appointed him as its new managing director & CEO, a move that signals an exciting new chapter for both Someshwar and the country’s leading beverage company.
After six and a half years at HT Media, where he spearheaded the digital-first evolution of iconic brands like Hindustan Times, Mint, and Fever Network, Someshwar is now set to bring his sharp business acumen to Diageo India. Under his leadership, HT Media embraced AI-driven journalism, expanded its digital footprint, and built a robust ecosystem blending print, OTT, podcasts, and video. His tenure saw the integration of 400+ engineers, product specialists, and designers working alongside 3,000+ journalists, transforming the organisation into a tech-savvy media powerhouse.
Someshwar himself reflected on his HT journey with a heartfelt farewell on Linkedin, saying, “Transforming a traditional media powerhouse into a digital-first, tech-driven organisation was no small task. And yet, what I witnessed over the years was nothing short of extraordinary.”
At Diageo India, Someshwar steps into the shoes of Hina Nagarajan, who moves into a global role. His appointment comes at a crucial time when the premiumisation of the beverage sector, digital innovation, and market expansion are at the forefront of Diageo’s strategy. Someshwar’s career has been a masterclass in reinvention. From leading PepsiCo’s India and Asia operations to redefining media with HT’s tech-driven expansion, he has consistently pushed boundaries. At Diageo India, he now faces a new challenge—bringing the same strategic foresight to a dynamic, fast-evolving beverage industry.
His new role will focus on strengthening Diageo’s market dominance with a digital-first approach, enhancing consumer engagement through AI-driven insights, and driving premiumisation in India’s evolving spirits market.
With India’s premium beverage market booming and digital innovation reshaping consumer experiences, his leadership could redefine the future of premium spirits in India.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
