DTH
Prasar Bharati invites bids for vacant MPEG-4 slots in 55th e-auction
Mumbai: Prasar Bharati has invited applications for the allotment of vacant MPEG-4 slots of DD Free Dish DTH platform for the period from 1 September 2021 to 31 March 2022 through the 55th e-auction. The e-auction process will be tentatively held on the afternoon of 23 August.
The bidding process shall be open to all genre (language) channels at a starting reserve price of Rs 65.35 lakh for the period from 1 September 2021 to 31 March 2022.
The slots will be allotted in accordance with policy guidelines for allotment of DD Free Dish slots, notified on 15 January 2019 and amended vide amendment notified on 30 March 2019, 1 November 2019, and 22 February 2021.
Only satellite channels licensed by the ministry of information and broadcasting for downlinking in India would be allotted slots on DD Free Dish. Only license holder companies or their authorised distributor partners can apply for allocation of DD Free Dish slots.
International public broadcasters permitted/registered/licensed by the I&B ministry can also participate in the e-auction.
In case the applicant company is other than licensee, the document/agreement signed between the license holder company and applicant company authorising the applicant bidder for distribution of the channel and bidding on behalf of the licensee must be admitted.
Successful bidders shall be required to make payments in five monthly instalments as per the payment schedule prescribed under the policy guidelines, for allotment for DD Free Dish slots. Each instalment will be one fifth of the difference of bid amount and participation fee.
Participating channels must pay a mandatory non-refundable processing fee of Rs 25,000 and participation fee of Rs 10 lakh. The payment is to be made only through demand draft.
For unsuccessful bidders the participation fee will be refunded within three weeks after the declaration of the results of e-auction.
Successful channels will be required to arrange their own IRD box in advance at DTH Earth Station, Todapur, New Delhi, to place their channel on DD Free Dish platform.
The last date of submission of online application and original demand draft towards participation fee is 23 August by 11 a.m.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
