DTH
Prasar Bharati invites applications for 57 e-auction of vacant MPEG-4 slots
Mumbai: Public broadcaster Prasar Bharati has invited applications for vacant MPEG-4 slots of the DD Free Dish DTH platform from the period 1 April 2022 to 31 March 2023.
The 57 e-auction process will be tentatively held from 10 February and the last day to submit applications is 8 February.
The bidding for vacant MPEG-4 slots will be open to all genre language TV channels with a reserve price set at Rs 50 lakh per year. Only satellite TV channels licensed by the ministry of information and broadcasting (MIB) would be allowed to participate in the e-auction. Broadcasters may either participate directly or through their authorised distribution partners. International public broadcasters who are licensed by MIB may participate in the auction process as well, stated the public broadcaster.
The channels participating in the e-auction process must pay a mandatory non-refundable processing fee of Rs 25,000 and a participation fee of Rs 10 lakhs that should be paid via demand draft. The unsuccessful bidders will receive a refund of the participation fees three weeks after the declaration of e-auction results. The successful bidders will have to make payments in ten monthly installments with each installment amounting to one-tenth of the difference between bid amount and participation fee.
In case of failure to pay the amount within the stipulated deadline, the public broadcaster said it will charge a 14.5 per cent interest per annum. If the channel does not deposit the required amount, then the participation fee along with any installment already deposited will be forfeited and the channel will be discontinued from the DD Free Dish platform.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
