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Pragati, Maahi, & Arjun to perform at Cannes Film Festival 2024
Mumbai: In a proud moment for India, music label Saregama’s talented trio – Pragati, Maahi, and Arjun – are set to debut and perform at the Cannes Film Festival 2024. Their performances will be a marque highlight at Cannes this year, showcasing India’s rich musical heritage on an international stage.
The 77th edition of the Cannes Film Festival, renowned for presenting the best in world cinema, is set to take place from 14 to 25 May in the legendary French Riviera. Amidst a handpicked lineup of critically acclaimed films and glamorously dressed renowned personalities, this year’s festival promises to be an extravaganza of talent and creativity.
The vibrant Gen Z trio’s performances will begin at the prestigious Bharat Parv event on 16 May, hosted by the Official Indian Delegation from the Ministry of Information & Broadcasting, National Film Development Corporation (NFDC) and supported by Kamla Mills. Celebrities, senior officials, and esteemed film guests from the international & Indian Film industry, will be in attendance. Pragati, Maahi, and Arjun will enthral the audience with a set list that blends their originals, released earlier this year, with classic all-time favorites from Saregama’s rich catalogue.
That’s not all! On 17 May, Saregama Talent will also take center stage with another captivating performance at the Bharat Pavilion, solidifying their global presence. Adding to the star power, the legendary Shaan will grace the stage to introduce the trio and set the scene for a dynamic show that promises to be unforgettable. The event will be filmed and broadcasted on Saregama’s YouTube page, reaching fans worldwide.
Emphasizing on the importance and grandeur of Bharat Parv, JS (Film) & NFDC MD Prithul Kumar said, “Bharat Parv is a great platform to showcase the myraid creative opportunities and a rich bank of creative talent of India. We are immensely proud to showcase India on the global stage through the performances of Pragati, Maahi, and Arjun at the Cannes Film Festival 2024. This moment embodies our nation’s cultural pride and artistic prowess, resonating with audiences worldwide.”
Saregama India Ltd’s SVP films and events – Siddharth Anand shared, “Seeing Pragati, Maahi, and Arjun represent India’s vibrant talent at Cannes 2024 fills us with immense pride. As an artist-first company, it’s our unwavering commitment to open doors of opportunities for our talent to shine on the global stage. This is just the beginning of their journey, and we’re excited to witness their continued success.”
Nidarshana Gowani, wife of real estate visionary Ramesh Gowani & owner of Kamala Mills quipped, “It’s truly exhilarating to witness the vibrant cultural representation at Cannes 2024, spearheaded by Maahi, Arjun, and Pragati. I am eagerly looking forward to the mesmerizing performances and the opportunity to showcase India’s rich musical heritage with of course, a modern Gen Z touch.”
With their unique blend of Indian roots and Gen Z flair, Pragati, Maahi, and Arjun are ready to shine at Cannes, proving that the future of Indian music is brighter than ever.
eNews
PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
