DTH
Powered by Shemaroo & PTC, Videocon d2h adds two VAS services
MUMBAI: Videocon d2h, India’s fastest growing DTH player is going all round in addition of new channels and services every week. Videocon d2h has now added Punjabi VAS service – d2h Mauja on occasion of Lohri, this service is brought in association with Shemaroo and is now available on Ch No.770. With this addition, Videocon d2h offers 15 Punjabi channels & services.
Mauja is an ad free service that will boast of a rich Punjabi content like music, movies, sitcoms etc d2h Mauja, Punjabi Service will offer latest Punjabi movies, devotional songs, movie clips, latest Punjabi songs and much more. You can also watch super hit movies like Vaisakhi List, Ardaas, Once Upon a Time in Amritsar and Vaapsi among others. The service is powered by PTC and Shemaroo Entertainment Ltd.This channel will plug the gap as it will broadcast old classical Punjabi movies to the latest ones apart from the Music shows and Punjabi plays. Unlike any other services, d2h Mauja is the only platform that promises to offer its audience a handpicked Punjabi movie daily.
Videocon d2h has now added Gujarati VAS service – d2h Rangilu on occasion of Makar Sankranthi. D2h Rangilu is brought in association with Shemaroo and will be available on Ch No. 867. With this addition, Videocon d2h offers 11 Gujarati channels & services. d2h Rangilu is an ad free service that will cater to the Gujarati audience and offers plays (theatre) of their favourite stars like Siddharth Randeria, Ketaki Dave, Feroz Bhagat, Sanjay Goradia and many more. Also it brings whole new range of mash ups, jokes, suvichar and traditional stand up comedy among others.
Rangilu will boast of a rich Gujarati content like plays, films, suvichar, jokes, sitcoms etc. d2h Rangilu will cater to the Gujaratis settled across India who are missing the Gujarati culture. This channel will plug the gap as it will broadcast old classical Gujarati plays, films, Hasya Darbaar, comedy series, etc.
Videocon d2h executive director Saurabh Dhoot said, “The addition of this VAS channel strengthens our Punjabi and Gujarati content. With the digitization of TV viewing in rural markets, regional and local content is what we are now focusing on.” Videocon d2h CEO Anil Khera added, “We are providing a varied mix of channels and services catering to a much wider audience base.” Shemaroo director Hiren Gada, “We are glad to launch d2h Mauja and Rangilu on Videocon d2h.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
