GECs
Porus reaches 10 Asian countries
MUMBAI: Porus is travelling internationally. The mythological show being aired on Sony Entertainment Television has made its entry in Malaysia, Vietnam, Cambodia, Brunei, Laos and Myanmar through JKN Global Media and in Indonesia with Soraya Intercine Films.
Porus is now being watched in 10 Asian countries including Sri Lanka and Thailand. In Thailand, the show is being broadcast on weekdays at primetime slot. The show will be dubbed in Malay, Thai, English, and Burmese.
In its first week, it bagged 3.6 million impressions in BARC week 48 of 2017. After completing its tenth week on air, the latest ratings of week 5 for 2018 show Porus at 3.3 million impressions.
One Life Studios founder and chief creative Siddharth Kumar Tewary says, “Porus is rapidly taking over the world, with nine countries sold since the incredible launch just last November. We are very proud to share the important and exciting story of Porus with a global audience, and we intend to announce additional territories in the near future.”
The story is an epic tale of a war between India’s emperor Porus and the West’s Alexander the Great. Set in 350 BC, the story narrates a time when India was at glorious best and Porus resisted the first attack on Indian soil by the Macedonian legend.
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GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
