iWorld
Pokkt launches Apple tvOS SDK
MUMBAI: Pokkt has announced the launch of its brand new SDK for Apple’s tvOS. With this, it plans to enable publishers in monetizing their Apple TV apps with premium video ads.
Pokkt adds this new premium channel to its growing inventory bucket giving brand advertisers the ability to target quality audiences in India and South East Asia markets.
“Brands can simply take advantage of the capacity and authority of big screen video combined with the advantages of digital. We know banners won’t work here. Video is the most logical form of advertising on the Apple TV platform, not just for it’s inherent impact but also the amount of brand lift, recall and storytelling capabilities,” said Pokkt co-founder and COO Vaibhav Odhekar.
The tvOS SDK will be sold both direct and programmatically.
“Developers in the highly lucrative OTT space can now bring new experiences to the big screen and control monetization goals within their tvOS apps.” added Pokkt co-founder and CTO Manish Tewari. He further added, “Our SDK will enable Developers to plan and condition how video ads play within their Apple TV app.” He confirmed with the launch, that Developers will be able to develop for the Apple TV just like they otherwise did for iOS, with minimal overhead effort.
Pokkt’s tvOS SDK is now live and available for download on the their dashboard.
Gaming
DPIIT partners with Krafton to boost tech-media startups
New MoU aims to accelerate innovation in gaming, esports and AI-driven entertainment.
MUMBAI: When government meets gaming, sparks are bound to fly and this time, the partnership promises to level up India’s startup scene in more ways than one. The Department for Promotion of Industry and Internal Trade (DPIIT), under India’s Ministry of Commerce and Industry, has signed a memorandum of understanding with Krafton India Pvt. Ltd. to support early-stage startups working at the intersection of technology and media. The agreement, formalised on Thursday, reflects a growing effort by policymakers to harness private-sector expertise for the country’s booming digital entertainment ecosystem.
Under the partnership, selected startups will gain access to mentorship, industry networks and structured opportunities to engage with established players. The initiative is designed to help young companies move from prototype to market-ready products, test concepts, secure market access and integrate into larger industry ecosystems.
Sanjiv, a joint secretary at DPIIT, described the collaboration as part of a broader strategy to strengthen India’s digital and creative economy. He emphasised that such alliances are essential for helping startups develop globally competitive solutions in emerging sectors such as online gaming, esports, interactive media and artificial intelligence.
The programme will feature innovation challenges under the government’s startup initiatives, along with hackathons, workshops and masterclasses covering game design, animation, immersive technologies and AI applications. Selected startups may also be considered for pilot projects with industry partners based on their performance.
In a sector where ideas move at the speed of a battle royale, this partnership could be the ultimate power-up giving promising startups the mentorship and exposure needed to turn creative sparks into sustainable success stories.
