iWorld
Poker Sports League announces JioCinema as its official streaming partner for season 5
Mumbai: Poker Sports League (PSL), India’s poker extravaganza, is back with a bang and has announced its partnership with JioCinema as their official streaming partner for their magnificent season five. The entire tournament will be streamed live, exclusively on JioCinema, from 22nd July with the grand finale on 20th August with a prize pool of Rs 1.5 crores.
This ground-breaking partnership is set to redefine the way viewers experience poker right from the comfort of their home, propelling PSL to new heights of excellence while delivering unparalleled entertainment.
Poker Sports League co-founder & CEO Pranav Bagai expressed his excitement about the partnership and stated, “We are thrilled to partner with JioCinema for the upcoming season of Poker Sports League. Our mission as a company is to provide entertaining experiences for all, and we believe this partnership will help us achieve that goal. With the majority of our audience being tech-savvy and preferring to consume content on OTT platforms, this partnership with JioCinema for streaming is a natural fit. We are confident that we can offer our users the best possible experience when it comes to watching live poker. We are eagerly looking forward to the season ahead.”
JioCinema is one of the OTT platforms in India and this association with PSL is a testament to its commitment to bringing popular content to its audiences. The association also paves way for big brand partnerships for PSL 2023, with the promise of high visibility given the league’s immersive engaging format.
Bagai further added, “Partnering with Poker Sports League is a lucrative opportunity for urban brands who want to generate high brand visibility on an OTT platform without burning a huge hole in their pocket. PSL is 100 per cent legal to play, promote and broadcast on mainline media since our unique team – format eliminates all forms of betting and wagering. Our in-house production team can curate specific brand integrations and content for our partner brands to reach out to the massive poker-playing and viewing community in India.”
In the past few years, India’s OTT market has experienced significant growth, with the widespread availability of high-speed internet access and more affordable subscription prices contributing to a 20 per cent increase. At present, the market boasts over 42 crore viewers, with 12 crore active paid OTT subscriptions. These numbers also shed light on the scale of exposure PSL 2023 packs-ups for its participants this year, truly raising the stakes of live poker higher than ever before.
Adding to the galore, PSL recently announced Pocket52, a leading online poker gaming app, as its title sponsor. As the official title sponsor of this season’s PSL, Pocket52 will provide players with a secure and one-of-a-kind gaming experience to compete in the World’s biggest Poker league. Anybody who knows poker and wants to be a part of Poker Sports League Season 5 – just need to download the Pocket52 app and register and play any 6 of the 31 online qualifier tournaments, which are completely free of charge and open to all till 25 June, 2023.
The qualifiers on Pocket52 have been designed to award leaderboard points to participants based on their ranking in each tournament. Players ranking in the top-1000 position of this scoreboard stand the chance of winning prizes worth 50 lakhs – for free. The deal is far more rewarding for the top-36 players on the leaderboard who will secure a guaranteed place in one of the six teams. The base price for each qualifier will be Rs 50,000 and Pocket52 has sweetened the deal for the top 36 players by adding Rs 50,000 worth of tournament tickets. The live auction between the 6 teams will take place in Goa on 8 July followed by virtual matches from 22 July to 10 August, which allows players to compete from the comfort of their homes. The league culminates with a grand finale at a live location between 16th and 20th Aug, where the champions of Pocket52 Poker Sports League – Season 5 will be crowned.
With PSL Season 5, the Indian skill based Online Gaming Industry takes another step towards building a strong, connected, and competitive gaming culture in the country. So, get ready to witness the emergence of a new era in the realm of poker greatness with an unparalleled experience, right from engagement to viewership.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
