Kids
Pokemon Kids TV announces live-action CGI video series
Mumbai: Pokémon Kids TV, an official Pokémon YouTube learning channel is celebrating its first anniversary with a series of live-action CGI videos titled “Pokémon Sweets Paradise.” The series, produced in association with Chinese video creator team Cat’s Kitchen, depicts the warm, day-to-day life of a man who lives with Pokémon, and tries his hand at making new sweets every other day.
“Pokémon Sweets Paradise” comprises three episodes, releasing in March, April, and May. The first episode premiered on 15 March.
Following the popularity in China, the series is scheduled to be localised in English and made available on the Pokémon Kids TV YouTube channel. Hindi, Thai and Indonesian subtitles will also be used to attract more kids and parents from different regions.
In addition to the subtitles, the channel intends to further localise the show with songs in different languages such as Hindi, Thai, and Indonesian. Last month, it released the “Pi-Pi-Pi-Pi-Pikachu” song as part of the pilot project.
Cat’s Kitchen is a famous video creator team from China that focuses on food as the theme. Starting out in 2013, it garnered more than 60 million followers and 78 billion video views in China. As part of the anniversary celebration, Pokémon Kids TV will also be highlighting its growing popularity among kids all over the world.
The channel has surpassed two million subscribers, gaining over 60 million total views within a year, said the statement.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
