Kids
Pogo’s fourth original production ‘Bam! Bam! Bam! Gir Pade Hum’ to debut on 18 September
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MUMBAI: Pogo is all set to launch its fourth original production- Bam! Bam! Bam! Gir Pade Hum on 18 September at 11:30 am. The other three original productions are Prime Pogo; Pogo Amazing Kids Awards and M.A.D (Music, Art and Dance). Bam! Bam! Bam! Gir Pade Hum is a high-energy game show targeted at kids and their families and is produced by Optimystix Entertainment India. The show is based on Initial Endemol’s original show called I’m Still Standing.  Hosted by Javed Jaffery and Pogo’s very own Chinu Vaze, Bam! Bam! Bam! Gir Pade Hum promises to be full of laughs and offers participants the chance to win great prize packs. |
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Turner International India managing director Anshuman Misra said, “This is a proud moment for all of us at Pogo. The channel’s list of accomplishments continues to grow – from securing the number two position among kids’ channels after Cartoon Network to institutionalising India’s first televised awards dedicated to kids to announcing its fourth premium, original production in India – Bam! Bam! Bam! Gir Pade Hum, Pogo has consistently kept its promise of providing Indian kids, a destination they own and call ‘It’s My TV’.” He further added, “Ratings have revealed that shows with a combination of physical challenges and comic moments resonate high among Indian audiences. Bam! Bam! Bam! Gir Pade Hum successfully combines these elements and I am positive will once again set the tone for future original productions targeted at kids.” Drawing on Turner’s extensive market knowledge, positive viewer feedback and research, Turner, in collaboration with Initial Endemol, customised the idea to make it relevant for Indian audiences. If a game show full of four feet tall mangoes, giant ear buds, walking sandwiches, duelling bananas, a pizza-eating sumo wrestler, human parachutes, a mobile phone goalie, wickets that take the runs while the batsman watches and 40 gallons of gloop is your idea of fun, then the viewer will fall over, laughing with Bam! Bam! Bam! Gir Pade Hum! With an easy to follow format that kids and their families will be sure to enjoy, Bam! Bam! Bam! Gir Pade Hum’s every episode is split into four segments and with each round, the level of difficulty and the points to be scored, increases. Even in the last round, you can never be sure which team will finally win! The teams go through a number of crazy challenges that will attempt to knock them off their feet with loads of fun-filled thrills and spills. While one team tries hard to accomplish the hilariously difficult task they’re attempting, the other team tries even harder to make them all fall down. To promote Bam! Bam! Bam! Gir Pade Hum, Pogo has created an integrated marketing campaign that includes extensive media such as print advertising in kids’ and trade magazines, television promos, web-based promotions including mailers, banners and alerts. In addition, a school contact programme will be undertaken to reach out to close to 250,000 children across the country. |
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
