Kids
Pogo.tv relaunched with ‘Downloadables’
MUMBAI: Pogo TV relaunched a completely remodelled and redesigned online presence this month in response to the constantly evolving demands of its users. The site has a brand new interactive interface equipped with a refreshed look, easy navigation and a de-cluttered, responsive experience on mobile, tablet and desktop screens. The website has a new feature called ‘Downloadables’ that includes fun wallpapers and masks of prominent Pogo characters.
Another new feature is the ability to watch exclusive short clips of Odd Bods prior to telecast on the channel. In addition, the website will have more content from popular shows Mighty Raju, Tom and Jerry, Mr. Bean and Looney Tunes.
In conjunction with the revamp, Pogo.tv will host a month long, fun-filled interactive championship in association with the upcoming T20 World Cup and Indian Premier League for sports enthusiasts. Participants will stand a chance to win prizes such as gaming consoles, PSPs and merchandise.
Speaking about the relaunch Turner India managing director Siddharth Jain commented, “Today’s generation of kids expect their favourite brand and shows to be accessible on multiple platforms and screens. Pogo’s newly revamped website offers our fans an enhanced and totally immersive experience with a rich universe of content and interactivity, wherever and whenever they want to be engaged.”
Through the new website and other recent innovations, Pogo says that continues to deepen its engagement with fans. Pogo has many other new announcements lined up for this year – watch this space to find out more.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
