Kids
POGO announces the ‘Big Picture’ series with character ‘Chhota Bheem’
Mumbai: POGO, an Indian kids entertainment channel, has announced the launch of ‘Big Picture’, a first-of-its-kind content format that brings characters and storylines in a mini-series format, for Indian viewers in six languages – Hindi, Tamil, Telugu, Kannada, Malayalam, and Marathi.
Adapting to dynamic viewing preferences and interests, POGO continues to showcase relevant and relatable stories, spanning multiple genres. Developed by combining engaging plots and a weekly format, ‘Big Picture’ will provide young viewers with an hour-long three-part feature of enjoyable content across themes including the introduction of an ultimate villain ‘Maha Shaitan’. Each week the Big Picture saga will excite kids’ imaginations and stir emotions as they follow the adventures of the fan-favourite character ‘Chhota Bheem’.
Speaking about the launch of ‘Big Picture’, Warner Bros. Discovery South Asia head – kids cluster Uttam Pal Singh said, “Since the beginning, POGO has strived to introduce stories in varied formats reflecting the joy of being a kid along with the heart of riveting narratives. ‘Big Picture’ is our endeavour to draw fans into the world of popular characters in a never-before format that will excite young viewers for more every week. We are sure that POGO’s fans will love the ‘Big Picture’ that premieres with the blockbuster tales of India’s most celebrated animated character Chhota Bheem.”
Kickstarting the ‘Big Picture’ slate is POGO’s longest-running show and character ‘Chhota Bheem’ with the ‘Chhota Bheem: Kirmada Ka Keher’. Bheem and his friends will take fans on new and gripping adventures with the upcoming parts of the mini-series on Sunday, 5 March, at 11:30 AM, followed by repeats over the week. The third part will become even more impactful with Kahna joining the Dholakpur gang to put an end to Kirmada’s evil wishes. Every week, Bheem will fight against the strongest maha villains from the ‘Chhota Bheem’ universe making the mini-series action-packed.
“‘Chhota Bheem’ has received tremendous support from the audiences as an original animated cartoon series on par with international shows in terms of popularity in India”, said Green Gold Animation founder & CEO Rajiv Chilaka said, “Our deep-rooted stories have regaled kids over the years. We are exhilarated to unveil a fresh slate of ‘Chhota Bheem’ stories with POGO’s exciting ‘Big Picture’ format.”
Watch ‘Chhota Bheem: Kirmada Ka Keher’ promo here
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
