News Broadcasting
Pogo Amazing Kids Awards get interactive this year
MUMBAI: It’s time for the third edition of the Pogo Amazing Kids Awards (PAKA) and this time the fun and frolic around the awards is set to double. Unlike its previous two editions, this time round apart from airing the awards on Pogo in December, the channel will also weave programming around it.
“We will be presenting PAKA in a serialised format this year comprising 19 episodes over a period of seven weeks, which will showcase the kids who are shortlisted in the award categories,” says Turner International India vice president advertising sales and networks (India and South Asia) Monica Tata.
What’s more, for the first time, the show will also weave interactivity around it wherein viewers can SMS and vote in for their favourite kids in various categories. The call of voting for Paka will start from 15 September and will end of 31 October. The awards will be held in December.
The series will begin airing on 4 November. The first eight episodes will be non-category specific, profiling episodes, with the viewer getting to see five amazing kids every episode. The ninth episode will be a re-cap and episodes 10 – 17 will have the top three kids’ pitched against each other vying for the top rung by impressing the jury, viewers and thereby getting their votes. Episode 18 will again be a re-cap and also the curtain raiser to the finals. Winners will be announced in the 19th episode.
The winners will get a child benefit policy worth Rs 500,000 and will also get a change to be on Pogo through 2007. Derek O’Brien’s company will manage the entire selection and search process for PAKA 2006.
The search for the 40 kids from eight categories (five kids per category) of arts, sports, music, singing, dance, genius, leadership and entertainment will begin on 1 August and end on 20 August. These 40 kids will further be shortlisted to 24 (three per category).
Tata added, “Having the distinction of being the country’s only televised kids’ awards, as also a unique platform that acknowledges India’s wealth of budding talent and kids’ choices, Pogo Amazing Kids Awards 2006 aims to raise the benchmark for children’s awards in the country through audience polls and a panel of illustrious judges whose combined feedback would determine which amazing Indian kid bags each of the eight coveted titles. Right from the solicitation phase up to the grand finale, every phase of Pogo Amazing Kids Awards 2006 will truly reflect Pogo’s promise of being a channel that Indian kids can call their own.”
PAKA is divided into two sections – Pogo Voice Awards and Pogo Kids Awards. The Pogo Kids Awards segment will recognize exceptional talent and brilliance and reward them for their extraordinary talents in multiple areas.
The channel has tied up with Bata as their on-ground partners, wherein kids can avail of the entry forms from any of the 850 Bata outlets across the country. Forms can also be downloaded from www.Pogo.tv and information can also be found by sending an SMS to 8558.
Apart from that there are two presenting sponsors (Horlicks and Parle G) and six associates sponsors (Kellogg’s, Big Babol, Kissan, Reynolds, Munch and Ganuchi Shoes).
To promote PAKA 2006, Pogo will kick off an integrated media campaign comprising outdoor, print, internet and school contact programmes. Mailers will be sent out to 200,000 kids across India and school contact programmes will be held in approximately 3000 schools.
News Broadcasting
Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore
PAT improves to Rs 306.6 crore, margins steady amid cost pressures.
MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.
Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.
However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.
Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.
At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.
On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.
Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.
The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.
