iWorld
Pocket FM’s heartfelt Mother’s Day tribute video
Mumbai: As Mother’s Day approaches, audio series platform Pocket FM unveils a touching tribute video celebrating the cherished bond between its employees and their mothers. This heartwarming video brings back the mother-kid moments and reflects the heartfelt connections every employee has with their mothers.
In a world where digital connections often overshadow personal moments, Pocket FM is honoring the invaluable role that mothers play in shaping our lives. The video captures candid moments and heart-to-heart conversations, offering a glimpse into the profound impact that these remarkable women have had on their children.
“Mothers are the ultimate storytellers, weaving narratives of love, resilience, and unwavering support. At Pocket FM, we understand the significance of family and the profound influence of mothers in shaping our lives,” said Pocket FM head – branding and communications Vineet Singh. “Through this tribute video, we aim to express our gratitude and appreciation for the unwavering love, support, and guidance that our mothers provide each day.”
The video features employees from diverse backgrounds, each sharing their unique pictures with their mothers. From nostalgic childhood memories to words of gratitude and admiration, the video encapsulates the essence of Mother’s Day, celebrating the enduring bond between mothers and their children.
This heartwarming tribute not only celebrates the spirit of Mother’s Day but also underscores Pocket FM’s commitment to fostering meaningful connections and celebrating the human experience through storytelling.
The video, conceptualised and produced entirely by Pocket FM’s internal team, including scripting and voice narration.
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
