iWorld
Pocket Aces onboards Parul Menghani as head of marcom & new initiatives
Mumbai: Bolstering its leadership team, Pocket Aces, India’s leading digital entertainment company, has announced the appointment of Parul Menghani who takes charge as the head of marketing communications and new initiatives.
A media veteran with over 18 years of experience across large global organizations and start-ups, Menghani brings with her a wealth of knowledge, experience and valuable industry relationships to further drive the vision of Pocket Aces to solidify its position as the leader in digital entertainment. Her career in a leadership role spans across organisations like ShareChat, Viacom18, Times Network, Disney, Reliance Broadcast Network Ltd (RBNL), Trell and Network18.
In her new role, Menghani will be responsible for leading Pocket Aces’ overall brand building and communications. Additionally, she will be responsible for driving new initiatives such as the company’s innovations in content-to-commerce.
Commenting on the appointment, Pocket Aces co-founder & CEO Aditi Shrivastava said, “Parul comes with a vast experience and network across the M&E sector. She shares our vision of being a culture creator, and our ambition of building cutting-edge products for audiences. We have always let our content speak for itself to grow our content brands, and you will now see some very exciting initiatives across offline and online from our umbrella brands at Pocket Aces. Getting Parul to focus on new initiatives is also a huge testament to our focus on innovation, to create new products for the strong communities we’ve built with our content.”
“I am thrilled to embark on my new endeavour with Pocket Aces and honoured to be entrusted with a strategic charter. My quest for knowledge and learning has led me to take on diverse roles throughout my journey, as I have always looked for challenging yet exciting opportunities,” says Menghani. “Pocket Aces has delivered highly successful and relatable content across formats in this ever evolving content ecosystem, and I am looking forward to working with Aditi and the team on the new chapter of growth for the organisation.”
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
