PMI to market primetime soap on DD National

MUMBAI: PMI Entertainment (India) Pvt. Ltd. has secured the exclusive marketing rights of the mega histrocial Nawaab Siraaj-Ud-Dollah, scheduled to telecast on DD National from 6 August, every Saturday at 9.00 pm.

Speaking to indiantelevision.com, PMI Entertainment CEO Ajay Patadia said, “With the launch of this serial, we are marking our beginning in the national market. Nawaab… is a historical serial involving the most popular artistes from the television/film industry & the national network viewers will get to watch the historical of this stature after a very long time.”

Elaborating on the national plans, Patadia said PMI would be launching a weekly serial on a major national network. “Shortly, In Hindi language, we have one weekly serial coming on a major national network. we are launching two daily serials in other regional languages. Apart from this, we are also working on a documentary project for a US based media company & a regional language feature film.”

PMI, which has been concentrating on regional markets, currently produces two primetime daily serials in Malayalam language translating into 5 hours of weekly programming.