GECs
Plus introduces contemporary ‘Mahabharata’ in its afternoon band
MUMBAI: The ruling deity of the Hindi entertainment genre is now unleashing its latest offering in the afternoon band.
Star Plus’ 1 – 3 pm afternoon slot, already the strongest proposition across all mass entertainment Hindi channels, is further strengthening its band with the introduction of a modern day Mahabharata that plays out in a corporate board room. Saarrthi airs daily at 2:30 pm Mondays through to Thursdays.
Produced by Asit Modi under the banner of Neela Telefilms (known for comedies like Hum Sub Ek Hain, Ye Duniya Hai Rangeen and Meri Biwi Wonderful), this magnum opus is a story of two brothers and their families in conflict, one who is very righteous and the other immoral.
Although, Saarrthi is far from the original epic, yet one cannot ignore the underlying similarities in their characters. Reflecting the new social norms, this show is an attempt to recreate an entertaining daily with modern characters and much more contemporary conflicts.
Pitched as an eternal battle between good and evil in a contemporary setting with Lord Krishna in his mythical form, this battle of the conscience will ultimately lead every character to their Kurukshetra. The only difference being the Kurkshetra here is the corporate boardroom and Lord Krishna supporting the righteous CEO.
A different concept, Saarrthi will be replacing Kabhie Aaye na Judaai, which comes to its conclusion today. It launches launches next Monday (8 November).
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
