iWorld
Playflix K-Drama app wins ‘Best App of the year 2024’
Mumbai: The super-entertainer app Playflix K-Drama has added another feather in its cap by winning the ‘Best App of the Year’ in the recently held Digital Media Excellence Awards 2024.
One Take Media Co, the global media production &distribution house that has launched the app is a leading contributor in bringing binge worthy Korean contents to India. And with it’s award-winning OTT App ‘Playflix K-Drama’, it brings a variety of popular Korean dramas dubbed in regional India languages like Hindi, Tamil and Telugu along with English subtitles to its Indian viewers.
A content-streaming OTT app with a subscription model, Playflix K-Drama app boosts of 10,000 hours of entertainment, 9000+ Eps. of Korean content. Shamoly Khera, Joint Managing Director, One Take Media said, “Playflix K-Drama arrives at a perfect time when the Hallyu wave has taken over the Indian subcontinent. Korean dramas have a short episode format, great production quality, award-winning actors and the production is aesthetically pleasing for a wide audience.”
Besides award-winning Korean Dramas, Playflix K-Drama has recently added new and exciting Korean dramas like Medical Top Team, The Banker, Pride & Prejudice, Lonely Enough To Love, Summer Strike, Sweet & Salty Office, The Villain Of Romance. Playflix K-Drama is available for download on the Google Play Store for Android users and the Apple Store for iOS users. For those who wish to enjoy a full-screen experience, Playflix K-Drama is also available on Amazon Fire TV.
iWorld
X launches XChat messaging app on iOS with calls and encryption
Standalone app marks shift from “everything app” vision, adds E2E messaging.
MUMBAI: From one big app to many small chats, X seems to be splitting its ambitions. X has rolled out its standalone messaging app, XChat, to iOS users, opening up a new front in its evolving product strategy. The app allows users to connect with existing X contacts through private and group messages, file sharing, as well as audio and video calls. The launch follows a limited beta phase, where the platform tested the product with a smaller user base to refine the experience. Now available publicly, XChat marks a notable pivot from earlier ambitions championed by Elon Musk to turn X into a single “everything app” combining messaging, payments, commerce and more.
Instead, the company under xAI ownership and backed by SpaceX appears to be building a suite of standalone applications, each targeting specific use cases while expanding its broader ecosystem.
At launch, XChat includes end-to-end encrypted messaging, PIN-based access, disappearing messages, and features such as message editing, deletion for all participants, and screenshot blocking. The company has also said the app is free from advertisements and tracking mechanisms, positioning it as a privacy-first alternative in a crowded messaging space.
However, security claims around the platform are likely to face scrutiny. Earlier iterations of XChat drew criticism from experts who argued it fell short of established encrypted platforms like Signal. With the wider rollout, the app is expected to undergo fresh evaluation to assess whether those concerns have been addressed.
Beyond messaging, XChat will also house X’s Communities feature, which is being discontinued on the main platform due to low usage and spam concerns. Migrating these users could provide an early boost to adoption, effectively turning XChat into both a communication and community hub.
The move underscores a broader recalibration at X less about cramming everything into one app, and more about spreading bets across multiple touchpoints, one message at a time.
