iWorld
PlayerzPot joins South Africa Tour of Sri Lanka ’21 as associate sponsor
Mumbai: Online fantasy gaming platform PlayerzPot has been announced as the official associate sponsor for the South Africa Vs Sri Lanka series, in partnership with ITW Consulting. This is the first on-ground cricket sponsorship for the gaming brand.
PlayerzPot will take this opportunity to emphasise on the innovative features of the platform and establish itself as India’s ultimate gaming destination, across gaming genres, said the company in a statement on Thursday.
“With avid cricket fans always on the lookout for matches that keep them on the edge of their seats, we at PlayerzPot, are pulling out all stops and taking their love for the game to the next level,” said PlayerzPot CEO Sunil Yadav. “We look forward to witnessing a close contest and many exciting match moments between two of the most dominant teams in World Cricket and a fruitful collaboration with ITW.”
As part of the association, the brand’s logo will be featured on the playing pitch as well as on the branding backdrops. PlayerzPot is also engaging the users on their digital platforms, through a social media contest that will include fun activities and a trivia contest, with a chance to win enticing rewards.
The company recently underwent a rebranding earlier in the year and even ran the high-decibel ‘PlayerzPot Pe Khela Kya?’ campaign, ahead of IPL in April 2021. And with this sponsorship, it is now gearing up with strategic plans for the upcoming T20 World Cup and IPL part 2.
iWorld
JioStar revenue hits Rs 9,784 crore as cricket fuels 22 per cent growth
A surge in digital viewership and sports dominance fuels a blockbuster quarter for the media giant
MUMBAI: JioStar is batting on a flat pitch. The media titan’s fourth-quarter results for the financial year 2026 reveal a business scaling new heights, propelled by an unprecedented appetite for premium sports and digital-first storytelling.
Gross revenue for the quarter soared by 22.15 per cent to Rs 9,784 crore, up from Rs 8,010 crore in the third quarter. Operationally, the momentum was equally strong; revenue from operations climbed 21 per cent to Rs 8,372 crore. These figures underscore the firm’s successful integration following the Reliance and Disney merger, creating a dominant force in the Indian market.
The annual performance has been nothing short of a spectacle. Full-year gross revenue reached a massive Rs 36,248 crore, while annual profit after tax hit Rs 3,210 crore. This rapid expansion reflects JioStar’s ability to capture and monetise the massive growth in India’s media consumption.
Cricket proved to be the ultimate growth engine. The ICC Men’s T20 World Cup 2026 and TATA IPL 2026 delivered “record-breaking viewership” across both television and digital screens. The World Cup final alone drew a global peak concurrency of 72.5 million on JioHotstar, cementing its status as the nation’s premier streaming destination. On television, JioStar maintained a commanding 34.2 per cent viewership share, reaching a staggering 810 million viewers nationwide.
The digital numbers were just as impressive. JioHotstar averaged 500 million monthly active users, driven by consistent subscriber growth and innovative AI-led content discovery tools. These advancements are ensuring that JioStar remains at the cutting edge of the global “Race for Attention.”
With a firm grip on the country’s most valuable sporting rights and a rapidly growing digital footprint, JioStar is perfectly positioned for the future. It has built the ultimate content powerhouse—one that is ready to dominate the Indian living room for years to come.
