DTH
Placement of channels on DD Free Dish on 1 March
MUMBAI: A few days ago, Prasar Bharati had invited applications from private channels for participating in its 38th online e-auction for filling up of 54 vacant of MPEG-2 slots on its DD Free Dish DTH service. It has furnished details on the upcoming process which will see channel placements take place on 1 March.
Interested private channels were requested to submit their applications along with requisite documents and demand drafts on or before 6 February 2019 by also mentioning the genre and language of the channel. Scrutiny of the application will be done from 6-8 February 2019. The e-auction will be held from 11 February 2019 onwards followed by the issuing of allotment letters by 20 February. All payments must be made by 28 February. International Public Broadcasters licensed by the MIB can also participate in e-auction for MPEG-2.
Categorisation of TV channels in different buckets in accordance with genres/language of channel and their respective reserve price for allotment of slots on DD Free Dish through e-auction is as below:
The starting price for e-auction for the next slot, if available in the same bucket shall be increased by minimum incremental amount of Rs 5 lakh from the starting price of e-auction of immediate previous slot of the same bucket.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
