News Broadcasting
‘Piya Ka Ghar’ to debut on Zee in December
MUMBAI: It appears like a repeat of last year’s programming strategy, albeit in slow motion.
Zee is again introducing new shows at a fast pace, although unlike last year, not all are being launched at the same time. After the announcement of the launch of Astitva, to be made by Ajai Sinha, comes news that another series, Piya Ka Ghar will make its debut on the channel on 2 December.
The new serial, starring Alok Nath, Sulbha Arya, Prachee Shah and others is being made by Shreya Creations and has been allotted an afternoon slot. According to producer Sheel Kumar, the serial will be aired at 2 pm (the time when Gharana – a serial that is one of the more successful of the current crop of shows on Zee. Gharana ends its run by the end of this month.
To be directed by Chander Bahl (who also directed Gharana), Piya Ka Ghar dwells on the oft trodden territory of two families from a village who have a long friendship between them. The problems arise when the next generation grows up. Kumar who says that over 30 episodes of the serial have already been shot, says the daily show has been granted an initial run of one year by the channel.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
