GECs
Pinterest unveils ads, strikes international mobile deal
MUMBAI: After announcing its intention to do so last month, the fast-growing social network unveiled its new ‘Promoted Pin’ advertisements recently. The pins are marked by a subtle label below the item description. In a blog post, Pinterest CEO and co-founder Ben Silbermann said ‘Promoted Pins’ are still in a testing phase and “nobody’s paying for anything yet – we want to see how things go and, more than anything, hear what you think.”
San Francisco-based Pinterest promises the ads will be tasteful, transparent and relevant: “No flashy banners or pop-up ads,” Silbermann said in the blog post. The ads will appear in both Pinterest’s online and mobile apps, and are being rolled out now to a small portion of users for feedback.
Don’t expect the ads to remain unpaid for long. Once fine-tuned, Pinterest is expected to open the floodgates for its first revenue-generating product. With an estimated 53 million users and a value of $2.5 billion, ads should significantly cushion four-year-old Pinterest’s coffers.
In a separate development, Pinterest announced Thursday a deal to place a special widget on Android phones sold through Spanish mobile giant Telefonica. Pinterest already has an Android app, but the prominently placed widget will update faster and allow non-users to search it for shopping, according to a Wall Street Journal report.
No money is involved in the deal, but Pinterest is hopeful it can add international users, as well as bolster its mobile footprint. Telefonica has about 316 million customers in Europe and Latin America.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
