DTH
Philips to transfer its CryptoWorks Conditional Access activities to Irdeto
BANGALORE: Royal Philips Electronics and Amsterdam headquartered Irdeto, a player in content security and a subsidiary of multinational media group Naspers announced that they have reached a preliminary agreement on the terms of the transfer of Philips’ conditional access (CryptoTec) business unit to Irdeto. No financial details of the transaction were disclosed.
Philips’ CryptoTec business unit develops and sells content protection (more generally known as “conditional access”) products such as advanced security systems for cable, satellite, terrestrial and IP networks under the name ‘CryptoWorks’. In addition to conditional access for digital TV, Irdeto also offers software-based content security for IPTV services as well as multiple DRM and conditional access products for premium mobile content and mobile TV (DMB and DVB-H).
Says Philips Digital Networks CEO Hans Streng: “The conditional access industry is moving towards consolidation, and Philips has been looking into various options for the CryptoTec business. Reaching this agreement with Irdeto is considered to be the solution that offers the best future-proof direction for customers and staff. CryptoTec will thus find a new home where conditional access is the absolute core of the business. Philips will continue focusing on promoting open-standards DRM.”
“With the acquisition of Philips’ CryptoTec, Irdeto will strengthen its position in the pay media industry, and will now have over 300 customers on six continents. Customers using CryptoWorks will continue to be fully supported and in addition to this can now also benefit from a broader choice of content security solutions,” says Irdeto CEO Graham Kill.
The acquisition will also enable Irdeto to further strengthen its position in China, where it currently already plays a market-leading role in securing China’s digital television migration, with nearly 50 customers in that country.
Philips CryptoTec employees will transfer to Irdeto when the transaction is completed, which is expected within the next months, subject to customary regulatory clearances and procedures.
Irdeto is one of the leaders in content security, and provides comprehensive solutions for digital content protection in Digital TV, IPTV and Mobile environments. The company’s support, sales and R&D offices are located worldwide with corporate headquarters near Amsterdam, the Netherlands. Irdeto offers both hardware and software based solutions.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
