Kids
Pentamedia’s kid’s channel Splash formally launched
Chennai based animation major Pentamedia Graphics Ltd (PGL) may be facing difficulties in other areas but that did not put a spoke in the formal launch of its kids channel Splash today.
Targeted at children below 14, Splash is a free-to-air 24-hour digital channel promoted by Intellivision, a wholly-owned subsidiary of Pentamedia.
Test transmission of the channel began on August 17 as a seven-hour block from 2:30 pm to 9:30 pm.
Among the shows the channel is showcasing are Splash-o-Paedia and Splash In, two programmes that explore facts and examine current affairs and are anchored by children. These two shows will be aired on Sundays at 9.30 pm and 10.30 pm respectively.
Splash will be the first channel to kickstart with India-specific animated programmes like Pot Pourri and India Folk Tales. While Pot Pourri takes a look at Indian culture and art, India Folk Tales will feature interesting tales with engrossing plots and deep moral and philosophical values.
The channel has also lined up Casper, the friendly ghost on weekends at 9 am and Splash Busters a movie block for the movie buff. The channel promises to air Hollywood blockbusters like Back to Future I,II and III, Flintstones, Junior and The Nutty Professor.
According to reports, Rs 100 -120 million has been sunk into the venture and Pentamedia hopes to achieve revenues of Rs 140 million in the first year of operations. The channel has hired transponder space on Intelsat so as to target the markets in neighboring countries as well.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
