News Broadcasting
Peace Arch Entertainment to push drama ‘The Tudors’ at Mipcom
MUMBAI: Film and television firm Peace Arch Entertainment Group has launched a multi-media marketing campaign for its 10 episode TV series The Tudors at the television trade event Mipcom which is currently on in Cannes, France.
The launch consists of an extended trailer of the series, an eight page brochure, a multi-page print ad campaign, a focussed publicity effort, and a strong market floor presence led by Peace Arch executive VP Mary Herne.
The Tudors is nearing the completion of principal photography, and now shooting on location in Ireland. It will air in the US next year on the Showtime cable network, a subsidiary of CBS. The series stars Golden Globe-winning actor Jonathan Rhys Meyers (Match Point, Bend It Like Beckham) as the young, dynamic and seductive Henry VIII, as well as Golden Globe nominated actor Sam Neill (Jurassic Park, Merlin) and actor Henry Czerny (Mission Impossible, Clear and Present Danger).
The Tudors will focus on the early years of King Henry VIII’s famous — and sometimes infamous — four-decade reign over England, which was wrought with personal and political intrigues, including tumultuous relationships with Catherine of Aragon and Anne Boleyn.
The series will also depict such influential figures as the philosopher Sir Thomas More and Thomas Cardinal Wolsey, who led the Catholic Church of England during its break with Rome.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
