DTH
PC sales in first half of 2006 touch 2.96 million
MUMBAI: Mait, the apex body representing India’s IT hardware, training and R&D services sectors, has announced the findings of its review for the first-half of financial year 2006-07.
The total PC sales between April and September 2006, with desktops computer and notebooks taken together, grossed were 2.96 million units, registering a growth of 19 per cent over the same period, last fiscal.
The buoyant mood in IT consumption was led by growth in the Nnotebook consumptionsales, that which grew by 180 per cent, while consumption of sales in of desktops grew by eight per cent. PC sales are projected to cross 6.5 million units in fiscal 2006-07, given With the strong sound macroeconomic conditions and buoyant buying sentiment in the market, led by demand from various industry verticals, PC sales are expected to cross 6.5 million units in fiscal 2006-07..
The second quarter ending September 2006, witnessed PC consumption sales exceededing 1.75 million units, registering a growth rate of 46 per cent sequentially over the previous quarter and 19 per cent year-on-year.?? Desktop sales crossed 1.5 million units with 48 per cent sequential growth while notebooks sales grossed totalled 0.25 million units with 38 per cent sequential growth.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
