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PayUmoney & Zepo launch campaign to celebrate women’s entrepreneurship month
MUMBAI: PayUmoney and Zepo have joined hands to celebrate women’s entrepreneurship month with the launch of a new campaign, which aims at assisting enterprising women to create an e-commerce store for their businesses within minutes.
The campaign, which will run till 9 March, 2016 will see Zepo providing a 50 per cent discount on their seed plan powered by PayUmoney.
PayUmoney head of channel partnership and alliances Paritosh Sharma said, “The concept was inspired by Modi’s Startup India Campaign. Women entrepreneurs who are running with the audacious mission of establishing a passionate following for their art and creativity online can start their e-commerce store on Zepo. There are many enterprising women across the country who due to lack of knowledge in technology and online trading haven’t been able to scale their businesses beyond certain geographies. With the launch of this campaign we wish to inspire more and more women entrepreneurs to become a part of the e-commerce boom.”
Zepo founder Nitin Purswani added, “We have a long standing partnership with PayUmoney and are excited to take it to a new level. With this campaign we are now becoming enablers for the larger Indian entrepreneurial ecosystem. This association will help women entrepreneurs take their businesses across geographies. I summon all the enterprising women across the country to make the maximum of this campaign and make this association a success.”
Cheerkart.com founder Madhumita said, “After 10 years of corporate career when I wanted to nurture my passion of art and craft, I was sure that having an online store was the best way to provide a direct link between buyers of art and remotely located artisans. In my search for a well-priced solution to host my website, I scourged through a number of options but none appealed to me more than Zepo.in. Zepo made it easy for me as I did not have to look out for payment gateways, domain providers and logistics support separately as they gave me a complete package with an extremely user friendly portal. PayUmoney has been an easy to use payment solution for my customers as they can make payments using credit cards, debit cards, netbanking and mobile wallets. Thus, CheerKart.com came about, which is a repository of traditional and modern handcrafted items and designs suitable for personal, commercial, and gifting purposes. Some of the rarest forms of art can be found and purchased at the click of a mouse.”
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
