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PayUmoney & Zepo launch campaign to celebrate women’s entrepreneurship month
MUMBAI: PayUmoney and Zepo have joined hands to celebrate women’s entrepreneurship month with the launch of a new campaign, which aims at assisting enterprising women to create an e-commerce store for their businesses within minutes.
The campaign, which will run till 9 March, 2016 will see Zepo providing a 50 per cent discount on their seed plan powered by PayUmoney.
PayUmoney head of channel partnership and alliances Paritosh Sharma said, “The concept was inspired by Modi’s Startup India Campaign. Women entrepreneurs who are running with the audacious mission of establishing a passionate following for their art and creativity online can start their e-commerce store on Zepo. There are many enterprising women across the country who due to lack of knowledge in technology and online trading haven’t been able to scale their businesses beyond certain geographies. With the launch of this campaign we wish to inspire more and more women entrepreneurs to become a part of the e-commerce boom.”
Zepo founder Nitin Purswani added, “We have a long standing partnership with PayUmoney and are excited to take it to a new level. With this campaign we are now becoming enablers for the larger Indian entrepreneurial ecosystem. This association will help women entrepreneurs take their businesses across geographies. I summon all the enterprising women across the country to make the maximum of this campaign and make this association a success.”
Cheerkart.com founder Madhumita said, “After 10 years of corporate career when I wanted to nurture my passion of art and craft, I was sure that having an online store was the best way to provide a direct link between buyers of art and remotely located artisans. In my search for a well-priced solution to host my website, I scourged through a number of options but none appealed to me more than Zepo.in. Zepo made it easy for me as I did not have to look out for payment gateways, domain providers and logistics support separately as they gave me a complete package with an extremely user friendly portal. PayUmoney has been an easy to use payment solution for my customers as they can make payments using credit cards, debit cards, netbanking and mobile wallets. Thus, CheerKart.com came about, which is a repository of traditional and modern handcrafted items and designs suitable for personal, commercial, and gifting purposes. Some of the rarest forms of art can be found and purchased at the click of a mouse.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
