e-commerce
PayTM top brand across Mumbai, Delhi, Bengaluru: CouponDunia
MUMBAI: PayTM has emerged as the most popular brand among the age group of 25 – 34 in Mumbai, Bengaluru and Delhi as per CouponDunia’s half yearly report Decoding Metro Shoppers.
The report highlights consumer shopping preferences and coupon redemption patterns of CouponDunia users in the above mentioned cities from January 2015 – June 2015.
The report unveils interesting insights around choice of brands, device, categories, etc along with a geographical comparison of the patterns across three cities.
Speaking exclusively to Indiantelevision.com CouponDunia COO Ankita Tandon said, “Being a consumer internet brand, we have a lot of analytical tools through, which we study various consumer insights. Using those tools, we sampled CouponDunia visitors and that’s how we collated the data and came to the observations.”
There was no association with any marketing agency for data collection informed Tandon.
“The power of being a consumer internet brand is data, and hence it will be a shame if we do not use the data to draw our business plan. We sit with the data, study it and then if we find that at a particular time a particular offer is doing well, we continue with it and if possible come up with better propositions,” informed Tandon.
Commenting on the release of the report, Tandon said, “2015’s half yearly analysis emphasizes on how shoppers are embracing discount coupons and deals as part of their lifestyle to derive more value out of their shopping experiences. In this analysis we found that the shoppers use mobile more than any other device to access discount coupons. Shoppers in these three cities are using coupons extensively during weekends. With these trends, slowly and steadily we are heading towards our goal of inculcating the ‘habit of saving’ in every Indian shopper.”
Interesting Consumer Insights from the Half Yearly CY 2015 report are as follows:
Bengaluru Shoppers
· Ola Cabs are most popular in Bengaluru than other cities
· Friday is the most popular day across 3 cities to look up coupons for Recharges, Fashion, Dining and Commuting
· PayTM is the most popular brand among the age group 25-34
· In Bengaluru, most searched brands by men is ebay.in and by women is PayTM
· Bangalore is the second city who prefers saving more by using coupons
· Mobile penetration in Bengaluru is 68 per cent
· Favourite days to shop are Tuesdays and Weekends
Mumbai Shoppers
· Mobile penetration in Mumbai is 71 per cent; second largest city after New Delhi
· PayTM is the most popular brand among the age group 25-34
· Friday is the most popular day across three cities to look up coupons for Recharges, Fashion, Dining and Commuting
· Favourite days to shop are Wednesday and Weekends
· In Mumbai, most searched brands by men is PayTM and by women is Dominos
Delhi Shoppers
· Delhi leads in mobile penetration with 76 per cent across other cities
· Favourite days to shop are Wednesday and Weekends
· In Delhi, most searched brands by men and women is PayTM
· Delhi prefers saving more money by actively searching for coupons
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
