e-commerce
Paula’s Choice makes a no-nonsense Nykaa debut for Indian skincare buffs
MUMBAI: The skincare aisle just got smarter. After wooing the Indian market via a direct-to-consumer entry in 2023, Paula’s Choice, the science-forward skincare brand with a global cult following, has now landed on Nykaa.com. This move marks its official leap into India’s omnichannel beauty game.
Known for formulas that deliver more punch than perfume, Paula’s Choice has made a name with its ingredient-led hits. Products like the cult Skin Perfecting 2 per cent BHA Liquid Exfoliant, the high-strength Niacinamide 20 per cent Treatment, and the 10 per cent Azelaic Acid Booster have earned the brand a devoted user base worldwide. The launch assortment now live on Nykaa includes these icons alongside favourites such as the Clear Pore Normalizing Cleanser and the Skin Balancing Pore-Reducing Toner.
“We’re pleased to partner with Nykaa to strengthen our presence in India and bring Paula’s Choice to a wider audience. Indian consumers have shown strong affinity for our science-backed, transparent approach to skincare. This launch enables us to scale accessibility through a trusted platform and further our mission of empowering individuals to make informed, effective skincare choices”, said Paula’s Choice Skincare GM – southeast Asia Viksita Singh Menon.
Nykaa, known for spotting beauty gold before it goes mainstream, didn’t hold back on the praise either. “The launch of Paula’s Choice, a brand synonymous with ingredient transparency, product efficacy, and science-backed skincare, is a powerful addition to our specially curated beauty offering”, said a Nykaa spokesperson. “This launch underscores our commitment to offering beauty that’s not just coveted but deeply considered”.
For India’s skincare-literate generation, this collaboration means access to proven formulas that prioritise performance over fluff. No glow-up gimmicks, just clear, clinical results. The brand’s arrival on Nykaa.com and the Nykaa app strengthens its local presence and offers users an easy path to build high-performance skincare routines.
e-commerce
Flipkart and Uber team up to let users earn Supercoins on rides
New partnership turns everyday commutes into rewarding journeys for millions of Indians.
MUMBAI: Flipkart and Uber have joined forces to give riders a little extra mileage this time, in the form of Supercoins. The two platforms have announced a collaboration that allows Flipkart users to earn 4 per cent of their Uber fare as Supercoins on every eligible ride, up to a maximum of 150 coins per trip, with no cap on total earnings. The coins are credited directly to the user’s Flipkart account and can be redeemed across the Flipkart ecosystem, including Flipkart Minutes, Cleartrip, and partner offerings.
New Uber users or those who haven’t used the app in the last 84 days can earn an additional 150 bonus Supercoins by completing their first ride within 28 days of linking accounts. Users who link their accounts between 15 and 30 April 2026 and complete their first ride within 28 days will receive another 50 bonus SuperCoins.
Flipkart vice president, payments and supercoins Gaurav Arora said, “Supercoins is evolving into a broader rewards layer across everyday use cases. Mobility is a natural extension, and this partnership with Uber allows us to integrate more seamlessly into how customers transact daily.”
Uber director of business development at India and South Asia Arnab Kumar added, “This integration allows us to extend additional benefits to riders in a simple and intuitive way, while building on how users engage with everyday services across platforms.”
The partnership brings together two high-frequency consumer platforms and reflects a growing trend of integrating loyalty rewards into daily mobility and lifestyle experiences.
In a country where commutes are a daily reality, Flipkart and Uber have found a smart way to make every ride a little more rewarding. With Supercoins now earned on the go, users can turn their everyday journeys into opportunities to save and enjoy more across the Flipkart ecosystem. The partnership is a win-win that puts loyalty on the fast lane.
