Film Production
Parinda Singh appointed marketing head Hindi Movie Cluster & Sony Marathi at SPNI
MUMBAI: Sony Pictures Networks India (SPNI) has announced the appointment of Parinda Singh as head of marketing for its Hindi movie cluster and Sony Marathi.
Bringing over 23 years of experience in brand building, consumer insights, and marketing strategy, Singh has worked with India’s top brands, media houses, and Fortune 500 companies. her expertise spans content marketing, digital media, fintech, and over-the-top (OTT ) platforms. She has a proven track record of developing growth strategies, scaling brands, and fostering cross-functional collaboration.
Prior to this appointment, Singh served as a marketing consultant, advising leading organisations across sectors such as sports, media, and digital platforms. she has previously held senior marketing roles at Zee Entertainment, Star TV network, NDTV Imagine, and Bennett Coleman & Co. Singh has also worked ad agencies on the servicing side such as Lowe Lintas, FCB Ulka and Mudra Communications. She holds a bachelor’s degree in commerce and an MBA in marketing from NMIMS, Mumba.
In her new role, Singh will spearhead marketing strategies, enhance brand engagement, and drive growth for the Hindi movie cluster and Sony Marathi, with a focus on delivering impactful campaigns that resonate with audiences.
Film Production
Disney to cut 1,000 jobs under new chief executive
The entertainment giant’s freshly installed boss inherits a restructuring already in motion, with marketing and corporate roles bearing the brunt
CALIFORNIA: Walt Disney is preparing to slash up to 1,000 jobs in the coming weeks, the Wall Street Journal reported, as the entertainment giant’s freshly installed chief executive moves swiftly to trim fat and tighten the ship.
The cuts, less than 1 per cent of Disney’s global workforce of 231,000, will fall hardest on marketing and corporate roles. The planning, notably, began before D’Amaro formally took the top job in March, suggesting the new boss inherited a restructuring already in motion rather than one of his own making.
Driving the push is Asad Ayaz, Disney’s newly appointed chief marketing officer, who in January assumed command of a unified, company-wide marketing operation spanning film, television and streaming. His consolidation drive has been given a suitably cinematic internal name: Project Imagine.
The move is modest by Disney’s recent standards. Between 2023 and 2025, under former chief executive Bob Iger, the company eliminated roughly 8,000 positions across several brutal rounds of cuts, saving $7.5 billion, comfortably exceeding its own targets. As recently as June 2025, several hundred more jobs were axed across Disney Entertainment, hitting film and television marketing, publicity, casting, development and corporate finance.
Disney’s structural headaches are well-documented: shrinking streaming margins, a weakened box office, and fierce competition from Amazon and YouTube gnawing at its flanks. The company is merging its Disney+ and Hulu teams into a single app, has brought in consultants from Bain & Co to guide its broader cost strategy, and is betting heavily on digital growth.
The wider entertainment industry offers little comfort. Sony Pictures, Paramount and Warner Bros. Discovery have all taken the knife to their workforces in recent years, and further cuts loom if Paramount’s acquisition of Warner goes through.
For D’Amaro, the message is clear: there will be no honeymoon period. The magic kingdom still has some cost-cutting spells left to cast.
